Tuesday, November 27, 2012

The Sustainable Tourism Equation

The bottom line: we can market the heck out of Childwold, N.Y. as a tourism destination, but the visitors will stay in Lake Placid anyway.

Marketing alone is not the solution to the sustainable tourism problem.

In a recent post by NCPR’s Brian Mann, he revisits the idea that there is a lack of a coordinated tourism marketing effort for the Adirondacks. He cites the “balkanization” of the region, “with no central governing organization to shape how and where dollars are spent”.

He’s right.

As I’ve written before, the Adirondack region as a whole is only treated as one entity from a regulatory standpoint; by the Adirondack Park Agency (APA). Otherwise it is certainly fragmented into separate delineations for towns, counties, and state organizations with various overlapping, yet inconsistent geographic jurisdictions.

And remember, there IS one entity charged with promoting the region as a whole; the Adirondack Regional Tourism Council (ARTC) is a consortium of the County Tourism Promotion Agencies in the State-designated Adirondack Region – which is not Blue Line-specific as several of the County lines cross that boundary. The ARTC’s partners pool funding to promote the Adirondack Region as a whole. They do not, however, have control over any private entities, municipalities or state organizations with the financial power to dilute that Adirondack message.

It would be ideal if someone waved a magic wand to allow for the implementation of one collective, undiluted, Blue Line-specific marketing effort for the Adirondacks. That would certainly give us an edge as we continue to compete with other New York and New England destinations for potential travelers in our feeder markets.

However, Mann also writes that “the Adirondacks lags well behind the terms of creating a recognizable brand in the minds of potential visitors,” and suggests that “If we marketed the region as a whole, in a coherent, deliberate and persistent way, we would almost certainly see a net increase in visitors that would give everyone more opportunities to build their local tourism economies.”

On these points, I respectfully disagree.

One cannot “create” a brand, and marketing alone will not build tourism economies.

Here’s why.

I tackle the brand topic in a previous article, “Understanding the Adirondack Brand,”  so I won’t replay that record here. In short, a destination’s brand is the visitors’ experience and perception of that experience – not something created by tourism promotion.

That said, again, we can aggressively market a town like Childwold, NY, but most visitors will still stay overnight in a town that has current visitor amenities, such as Lake Placid. Why? Because without appropriately-scaled resort-style facilities, Adirondack communities are not positioned to experience any increased positive economic impact from tourism.

We know that the greatest economic impact from tourism is derived from overnight visitation. Essex County lodging properties collect a three percent occupancy tax from overnight visitors, and collection totals serve as an indicator of overall tourism activity. Lodging typically represents about a third of overall tourism spending (the other two-thirds represent retail, dining, and attractions).

There are 18 Towns in Essex County. In 2011, of a total $1.7 million collected County-wide, $1.5 million or 89 percent of the occupancy tax was collected in just one of them: the Town of North Elba (which includes Lake Placid).

The reason that, say, Newcomb only collected $591 in that same time period is the number of lodging rooms as compared to North Elba. Due largely to aging infrastructure and an inappropriate product mix, many of the small communities in the region are struggling to attract their share of potential visitors in a very competitive destination marketplace.

So what activities attract overnight visitation to our destinations? Following are the top three, according to the 2011 Leisure Travel Information Study* 5-year average:

  • Outdoor activity: 73%
  • Relax/dine/shop: 67%
  • Sightseeing: 57%

A look at our destination website analytics provides another indicator. In August, 2012, the “Outdoors” pages on lakeplacid.com received over 50,000 page views, and the hiking-specific pages received over 12,500 views. But the breakdown is interesting: the website offers categories of hikes as follows: 1-2 hour, 2-4 hour, 4-8 hour, over 8 hour hikes and the 46 high peaks. Which of those categories is most popular? The most page views, at about 4,800, were on the 1-2 hour hikes pages. The least, at just under 400, were those over 8 hours. The longer the hike, the fewer the page views.

And so, according to our statistics, most visitors plan to hike up a short trail such as Mount Jo or Baxter Mountain, and then return to the closest resort setting for a beer (and the other activities that fit within the leisure travel study categories relax/dine/shop and sightseeing). And that resort is likely Lake Placid.

What does this tell us?

  1. 

The outdoor recreational opportunities available here are what draw visitors – and every single one of our communities can offer that.
  2. Although visitors cite outdoor activities as the primary draw to the area, they also demand resort-style amenities.

At the destination marketing organization I work for, we DO market all of the region’s communities in our purview, and tie them consistently to the name “Adirondacks”. I continue to host travel media in order to gain editorial exposure. We have implemented a sophisticated, targeted online marketing strategy.  And we track everything we do, so that we can adjust that strategy as needed.

The fact remains, though, that by simply increasing the marketing side of the equation, we just drive more people to the places that they already visit. The challenge is to find ways to grow tourism in the greater region, while managing growth in the more established resort areas like Lake Placid and Lake George.

Although not every town wants to become a tourism hub, achieving a sustainable tourism economy for the Adirondack communities who do requires the addition of appropriately-scaled facilities, through planning and investment – and it’s that last item for which we still don’t have a solution.

If we solve this equation, though, we can effectively “spread the wealth”, so that all of the region’s communities can take advantage of tourism demand that marketing inspires, and their residents can enjoy the enhanced quality of life that facilities and increased economic activity provide.

*2011 Leisure Travel Information Study (PDF)

Kimberly Rielly

Kimberly Rielly


Kimberly Rielly is the director of communications for the Lake Placid Convention and Visitors Bureau / Regional Office of Sustainable Tourism, the accredited destination marketing organization (DMO) responsible for promoting the Lake Champlain, High Peaks, Schroon Lake and Whiteface regions of Essex County.



A lifelong resident of Lake Champlain's Adirondack coast, Rielly writes about the destination marketing and planning issues that affect the region's tourism economy.



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49 Responses

  1. @tourpro says:

    “The Adirondack Park is really a regulatory jurisdiction, there is no gate or fee, and it is a mix of public and private lands.”

    That’s my mantra whenever someone asks me about visiting “The Park”.

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  2. guest says:

    Newcomb has a ton of tourists who use private recreational clubs. It’s completely unfair.

    When are we going to see a Holiday Inn Express on Lake Harris for the general public to use for the Finch land?

    Like or Dislike this comment: Thumb up 5 Thumb down 2

  3. Brian Mann Brian Mann says:

    Hi Kimberly –

    I agree in large measure with what you’re saying here. The Adirondack-North Country lacks many of the amenities needed to expand serious tourism spending beyond the existing hubs.

    Tupper Lake, for example, has the Wild Center and is struggling to keep Big Tupper open, but even with those assets, there aren’t enough hotel room beds to turn attractions into serious dollars.

    North Hudson will soon have cool access to new hiking and paddling areas, but there are very limited opportunities nearby to pay an innkeeper or buy a great lunch.

    So that’s one deficit.

    I would argue, though, that branding is another deficit.

    People’s experiences are shaped in significant measure by the facts on the ground.

    But they’re also shaped by expectation and anticipation and desire.

    People who never come here because they think Vermont is cooler, or Maine is wilder — we don’t have a chance to win those people over.

    Now, it may be that you’re right that the Adirondacks isn’t one thing in our minds — we prefer to be lots of small, cool and distinct communities.

    But I’m guessing that Vermonters and Hawaiians and Alaskans feel the same way — yet they still manage to produce a really sexy, global marketing brand.

    Finally, you say that marketers can’t create brands.

    Maybe we’re differing over semantics here, but surely there are ways that a focused, unified and well-funded ad campaign could boost awareness of and desire for the “Adirondack experience.”

    –Brian, NCPR

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    • Kim Rielly says:

      Thanks, Brian.

      I think we are differing over semantics, but you have a point. A lot of people envision a “brand image” or logo when we mention the word “brand”. I think that you’re talking about the advertising component of the overall marketing toolbox. And there is a lot of confusion about how, and how much promotion of the Adirondacks there is out there in our feeder markets. Partially (mostly), that confusion is based on a lack of information; those who live in the Adirondack Park are not the target market, so you and I are not going to see the advertising that’s out there driving traffic to our destinations. So now I’ve got a topic for my next article!

      (And you can call me Kim, neighbor.)

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      • Jesse says:

        I think you both have valid points – but I have a couple of thoughts on the subject. First, I think using the stats from LakePlacid.com “skews” the data make to your point Kimberly. There’s no question Lake Placid is a resort town, which hosts more of a night life, and attracts mainly “casual” hikers, so it’s obvious most of the visitors to that site will be looking for the shorter hikes.

        Although I don’t have the web stats available, I would be inclined to believe that folks visiting the ADK site and, and the 46ers sites are far more likely to have higher visit rates on the longer hikes – so the data could be skewed the other way on those sites.

        To Brian’s point about branding the Park as a whole – I completely agree. Lake Placid, Lake George and other more tourist-themed areas already brand themselves, and do their own promotion very well… but many visitors to those areas aren’t even aware of the many other destinations within the park.

        A well branded marketing campaign touting the many benefits of the ENTIRE park will almost certainly attract visitors to not only the “night-life” areas, but the more remote, hidden gems of the Park as well. Lake Placid will certainly benefit from any “overall” marketing (in addition to their own) – but incorporating the entire park in a branded campaign will most definitely benefit all.

        I should note that my professional background is in corporate communications. Your belief that only marketing the “popular” destinations is the equivalent of me recommending to a corporate client like GE that they should only market their most profitable businesses.

        They solidly position and brand themselves as a “complete package” – as do all major corporations.

        Although the Adirondack Park is anything but a corporation – marketing it as a unified package is most definitely the best way to attract a broader visitor base well beyond Lake Placid and Lake George.

        There are MANY thousands of visitors to the park each year who camp, kayak and hike the longer trails – just because they don’t always need a motel to sleep in doesn’t mean you shouldn’t entice them to the Park as a complete destination package… they still will likely pass through Lake Placid and Lake George on the way there.

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  4. Ellen says:

    In response to Brian’s observation at the beginning of his post, it may not be feasible for every community to have the full range of amenities. You can’t just create the demand out of thin air to attract entrepreneurs and investors to these towns and villages. What you CAN do – at least until some sort of critical mass is reached – is create sample itineraries that provide travelers an opportunity to visit multiple communities during their stay in the Adirondacks. In other words, make people aware of things to do and places to see outside Lake Placid. These may be day trips that have less of an economic impact, but at least you’ll get people out to discover other communities. It’s a start.

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    • Sure, we should continue to provide sample itineraries. There are plenty of them out there. I’ve written quite a few myself over the past 25 years, but people need to know the Adirondacks exist before they even think about itineraries. Itineraries alone won’t attract folks to isolated communities.

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  5. JR says:

    Well, driving out the hunters is a good start!
    You know the largest percentage of the “outdoor activity: 73%” of users stated above.
    Good luck to the small communities.

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  6. Whenever I post Adirondack photos to Facebook, my (primarily) Mid-Atlantic following gasps at the beauty and wants to know where the photos were taken. When I say New York, there is genuine puzzlement. New York City is mocked for thinking America barely exists beyond its borders, but the reverse it true as well; in my neck of the woods, at least, New York means New York City and that’s about it. I have noticed that two Facebook ‘friends’ have now made Adirondack forays on their own, so perhaps microadvertising beats macroadvertising. I know nothing about marketing, so I just offer this for what it’s worth, which may be precious little.

    But speaking for myself, I do know that visitors to Placid et al are what pushed me more and more back into the bush on my visits. I don’t know if that’s typical, but I would suspect that for every ‘new’ visitor attracted to Placid, an ‘old’ visitor tires of the crowds and is encouraged to explore all the wonderful nooks and crannies that, I gather, are the ones that need the business. So perhaps Lake Placid’s gain is, for example, Cranberry Lake’s gain as well.

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  7. Pete Nelson says:

    This is an interesting and timely post. I find myself in agreement with Brian Mann’s comments. I have been writing about the Adirondack economy in my Dispatches and in particular about boosting the tourism economy by promoting the region as a mountainous wilderness. This is not so much a matter of creating a brand as it is leveraging a part of the Adirondack brand that is not widely understood.

    I see a lot of good marketing going on to be sure. But the fact remains, as I mentioned a few columns ago, that while many people in the rest of the country know the word “Adirondack,” they hear it and think chairs and quaint vacation environs a la the Poconos. They don’t think wilderness or mountains, our greatest assets.

    Given the clear and growing American demand for wild recreation and the experience of grand wild places, it seems to me to make a lot of sense to consider a coordinated, park-wide effort to counter the reflexive notion that there are no grand wild places out east, as I have heard people say so many times.

    I think it is obviously important to promote the resort and tourist amenities we have here, and I think a good job is done with that. But people don’t overlook the Adirondacks as a destination because they think there is a lack of amenities. They pass them by because they think the Adirondacks are at best a poor-man’s Vermont, and nothing like the grand wild places out west. The Adirondack cachet we have here is an unparalleled wilderness experience for the having. That’s the message that needs to get out.

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  8. The wilderness is great, and we should promote it. But the market for wilderness experiences is limited and of those who want it, many are willing to go to places like Alaska where they get the full dose. I think very few people consider the Adirondacks “the poor man’s Vermont.” More likely, people have an accurate picture of what Vermont is like, and the Adirondacks are like, and they want the quaintness and comfort you can find in quaint, comfortable Vermont. In the Adirondacks, it’s colder and wilder, the distances are longer, the roads are more isolated, the mountains are taller and the forests deeper and that scares off a lot of people. Run a road up Mt. Marcy and put a Holiday Inn on it and you’d get a lot more visitors to the High Peaks Region. Wilderness is great, but not popular. Thanks Kimberly, for such a well-informed post.

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    • Solidago says:

      Excellent points. If a wilderness area is popular, is it really wilderness? Lake Lila is great for what it is, but most people’s idea of a wilderness lake doesn’t involve sharing it with dozens of other people, their conversations drifting across the water, and their barking dogs.

      No one seeking a wilderness experience goes there anymore – it’s too crowded!

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      • Paul says:

        Same goes for the High Peaks and the St. Regis Canoe area in the summer time. Those are and outdoor social experience (a fun one sure) not a Wilderness one.

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      • Bill Ott says:

        Was on Lowes lake several years ago, and thought I was in a college dorm. Wilderness filderness (new word?). Where I go, nobody knows. There is lots of room for tourism in the Dacks, and still lots of room for hermits like me. Just for instance,bring up the Stillwater Hotel webcam – only one vehicle parked there almost out of sight. (for several days) It makes my heart throb.
        Hitting the road in the cold;
        Bill Ott
        Lakewood, Ohio

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      • Pete Nelson Pete Nelson says:

        Hence we need more wilderness, as I’ve been arguing. In the big picture there is nowhere near enough. But we have a better opportunity to take advantage of what that can mean than almost any place else.

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        • Paul says:

          Pete, just adding more land “wilderness” to the FP will not change that. We have added hundreds and thousands of acres in FP and easements over the last decade (maybe a million acres). This is not land that very many people are interested in for recreation. A few places on the new Fynch land may be popular but the High Peaks are the hot spot and they are overused. You and I may visit some of these more remote places but they are not a real tourist draw even with a Madison Avenue marketing campaign.

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  9. Paul says:

    People flock to places like Vermont and Colorado because there they have (dare I say it) leveraged their wilderness assets in a way to generate tourist dollars. Despite the beauty and grandeur most people don’t go to Aspen to look at the Maroon Bells they go there to ski and stay in a very comfortable and relaxing place. Marketing is about selling to people what they want, not about trying to sell them something that YOU want them to buy. Good luck with that.

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    • Phil Brown Phil Brown says:

      Paul, I don’t think that’s entirely true. Marketers also create a market for their products. Someone living in NYC may never have thought about hiking in the Adirondacks, but that doesn’t mean he or she can’t be persuaded to do so by a smart marketing campaign.

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      • Paul says:

        Phil, yes I agree to some extent. But the market is usually the market, trying to create one is not an easy thing to do. It is much easier to market what folks already want, you just need to remind them your version is the one they can’t live without.

        But your point is well taken, some folks are clueless of what is up there.

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      • To create a desire for an unknown experience for many urban dwellers (outdoor recreation)in the most overwrought and expensive media market in the world (NYC) requires many more millions of dollars than are currently being expended. New York is our best market and our worst nightmare. Outside of Coke and Apple, who really achieves market penetration in NYC?

        The best bang for the marketing bucks are unique (or just huge) events staffed by volunteers. Hope folks who read this will want to create new events to educate people who don’t know how to feel comfortable outdoors. Or just get people to visit under-utilized parts of the park.

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    • Scott D says:

      Actually, Marketing is the study of trends and demands from the market whereas Sales is the vehicle for the selling of what the consumer wants/needs/doesn’t need or want but might want if convinced. At least that’s my experience. Maybe what we need are more salespeople who operate on commission only and are paid only if they increase the tourism bucks bottom line. In other words, give them the marketing data and let them sell it.

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  10. Paul says:

    You fly into Denver from NYC in 4 hours then you are in Summit county by shuttle in one more (plus you gained two hours along the way). You can ski under the lights at Keystone the night you get there and then collapse (maybe from altitude shock!) in the hot tub with a cold one. That is just easier to market than a 6 hour drive (or more) through traffic to get to the Garden just after dark to find no parking. Then you spend the night in your car (you are a hiker and are too cheap to get a hotel in Placid) and wake to a nice steady cold rain to begin your trek. I don’t know I think I would take my chances with the altitude sickness!

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    • Bill Ott says:

      A cheap guy like me hasn’t been to Denver lately. (Not since I rotated out the army in Colorado Springs.) How much cheaper is Denver than a hotel in Lake Placid?
      Bill Ott
      no known address

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  11. Paul says:

    I forgot on the Colorado trip you wake the next day to a perfectly cloudless bluebird day to ski on the powder that fell while you slumbered in your big cozy feather bed!

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  12. Dave Mason says:

    We live in Keene but we are in NYC for a month. People frequently ask “Where are you from?” and, as a game, we have been saying simply “the Adirondacks” just to see if they have ever heard of the place, much less know it is in NY State. Well the returns are in and common NYC folks have only a vague idea that the Adirondacks might be up north in the state. And they have no clue that it is a “Park”. Ask about the Adirondack Park and the say, “no, where is that?”

    To be fair, it does not look like a park, feel like a park, or look much like a park (people live here) is the sense of their experience with parks. So where would they pick up a clue about what it is or where it is or….

    Now, if we say we live near Lake Placid, everyone knows where that is…that or they are pretending to know by that point in the conversation. If you go to NYC, try it sometime.

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    • Pete Nelson Pete Nelson says:

      Dave’s point is right along a follow-up I wanted to make that supports my point. People outside the park almost never have any notion that the Adirondacks have wilderness and mountains. So then I’ll say “sure they do,” and reference Lake Placid and the winter Olympics and the downhill course and all that and invariably they get that but have absolutely no idea whatsoever that is in the Eastern US, much less New York State, much less the Adirondacks, to which they make no connection.

      On another point: Paul, eastern ski resorts will never be able to compete with western ski resorts. That’s not my point. I’m not trying to compete in skiing destinations: Whiteface does about as well as it can. But if I want an immersive wild back country experience I’m going to the ADK before I’m going to Colorado, no comparison.

      Who knows that’s an even remotely reasonable point of view? I do, but hardly anyone else in the country does. and that is a market, the numbers prove it over an over.

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      • Paul says:

        Pete, I have told you about the D&S narrow gauge RR that can take hikers into the mountains in SW Colorado and drop you off 30 miles from the closest road. To say that can’t compete with the Adirondacks seems nonsensical to me.

        On ski areas the one that you call the closest is one where they took Forest Preserve land and allowed it to be used for “tourism” development. It is a big draw. It is an important basis for one of the Adirondacks largest economic success stories.

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    • Sven says:

      Who would ever go to NYC?

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  13. Dave Mason says:

    I should add that telling people in NYC that we live in a park….that draws odd stares. I think they are wondering if we will pay our bill.

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  14. Moose says:

    I have lived in several different communities in the park for most of my 50 some years of life. It seems to me we have a higher quality of life than most areas in the country. Is there really a problem with the current conditions?

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    • Solidago says:

      “Is there really a problem with the current conditions?” Heretic!

      From the observations I make from my car, Adirondack communities appear to be doing much better than many other areas of the state.

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  15. Sven says:

    I have been to every little hamlet up and down New York and New England for work, usually spending a night or two. I have yet to find a better small community than the Olympic region. I see many more empty store fronts in other areas of the state.

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    • Paul says:

      Yes, the Olympic region and its venues are doing quite well. Perhaps we should consider leveraging more state owned land in similar ways. Perhaps we should consider selling some of the land? It would be nice to get paid for a change rather than always paying.

      Whiteface would do better competing with New England ski areas if they could have slope-side accommodations like everyone else. We can compete with those places and even some western ones for tourists if we remove some of the silly restrictions we have placed on ourselves.

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  16. Debra says:

    Everr increasing regulations and restrictions in the Adirondacks create barriers for the smaller communities…..not an attractive scenario for entrepreneurs and small business owners.
    Those unique deep wilderness experiences could be more accessible to more people if the floatplanes were allowed to fly openly in the Adirondacks once again! Remote areas are off limits for most people – whether it is time or ability. You talk about the lure of Alaska, Hawaii… the Adirondacks is filled with the same wilderness adventure and getting there by floatplane is part of that thrill. (as it is in Alaska and Hawaii)
    The argument of ” noise pollution” is weak and selfish, and has closed the door on an historic and excitng part of Adirondack heritage. For a few minutes the sound of the engines breaks the silence and then it’s gone, and you’re standing in a place to which you would never have had access. The sound of the seaplane taking off or landing is a golden part of many Adirondack memories. They also provide a short, fun and thrillig activity for ‘tourists’ looking for things to do and see.

    If we want the park to thrive, at some point there needs to be a “coming together” for the good of this extraordinary place.

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    • jay says:

      Agree-way too much regulation.

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      • Paul says:

        40 comments and no one has blamed the APA yet. But this one is pretty close!

        I think more than “regulation” it is really “restrictions”.

        There is so much land that is already quite restrictive as far as what can be done with it. It seems like some of these newer parcels should try a new approach. Like I said above bending the Forest Preserve rules was a boom for the Olympic region. That is pretty undeniable. What you market has to make money if you want it to positively affect the economy. Those hunting clubs were no different than closing hotels in a place like Lake Placid. Good bye revenue for the area. There was room there for everybody.

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    • Sven says:

      Yes allowing float planes into wilderness lakes will solve the federal debt for sure!

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  17. Mary-Nell says:

    Speaking as a marketing professional, I think the real challenge is to identify the various “customer segments” (existing and potential) and determine the most effective way of reaching them. One of the vastly under-marketed aspects of our region (not “the Park”) is the diversity of potential experiences for tourists in a relatively modest-sized area. We have cutting-edge sustainable agriculture models, water-based vacations, wilderness adventures, historic sites galore, traditional and non-traditional cultural opportunities, all kinds of recreation. Since this is a conversation about developing sustainable tourism (rather than preserving wilderness), we really need to think about how to target our marketing efforts to what the customer is looking for and then coordinate among the providers. Rather than one big “Adirondacks” tourism agency we need to develop sub-regional groups that coordinate via an “Adirondacks” umbrella. If people understood more the range of experiences in the various parts of the region they would be less likely to cluster. Of course, they have to be able to sleep somewhere…

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  18. TiSentinel65 says:

    You can sell dog @#%$ if you know how to market it, as the saying goes. You would be surprised how many people actually can point to the Dacks on a map. Now take little Branson Missouri and compare. This place has much to offer, however you never hear about it in a commercial that is telecasted nation wide. Remember the I Love N.Y. commercials. There is not any reason the Adirondacks can’t have an equally catchy tune or phrase in a commercial that people will see nation wide. The only proplem is some one has to think of one. Then turn it into a commercial.

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    • Native70 says:

      “The only problem is some one has to think of one. Then turn it into a commercial”.

      That’s not the problem at all. The problem is that nationally broadcast commercials cost money. LOTS OF IT.

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  19. Brad says:

    There are plenty of visitors out there who visit & enjoy the Park precisely because it offers limited services and national chains. (including limited cell phone access, internet – just ‘love’ seeing people with their E-gadgets out on the trails or lakes!) Off season – we stay in Tupper Lake’s better small hotels and enjoy it’s local restaurants – avoiding as much as possible the hubbub of the Lake Placid-Saranac corridor.

    We’ve been doing that for 30 years – that’s sustainable. We enjoy the outdoors, the small towns, the lakes and trails and the protected always wild wilderness.

    The more like the NY – Boston I-95 developed corridor the ADK Park becomes, the harder/less interesting it is for my family, friends to make the 5 hour drive and gas $$$ costs…

    For us, future personal usage is more ‘park’ and less ‘wal-mart’ like growth. A CT to ADK weekend starts with a $175 gasoline bill – add to that food, hotel or campground costs, etc…its really adds up fast. That is something marketing folks should be thinking of as well. Lots of competition for the disposable dollars.

    Winter skiing and snowmobiling bring a different type of visitor with different needs and usages of hotels, restaurants, etc. Much of the park seems to slumber in the non-summer seasons, but that is certainly not unique to the ADK’s.

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    • Paul says:

      The point here as I understand it (and I don’t necessarily share in it) is not to stay at some sustainable level that we are at now but to move it to some higher sustainable level. You would lose some folks to that model but the idea would be to have more net visitors. Having spent time at many busy and crowded vacation places it doesn’t stop a lot of people from coming. Many of the people who love living in the relative quite of the Adirondacks also enjoy busy places like Dayton Beach in the spring! They would have to adjust for sure. Personally I am not sure that Tupper Lake is on a sustainable path right now. You may have to find a new place to visit.

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    • Nope, I would have to say there are not PLENTY of visitors out there who enjoy the park as it is. Plenty, of course, is subjective.

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  20. [...] The Sustainable Tourism Equation | The Adirondack Almanack. Share this:TwitterFacebookLike this:LikeBe the first to like this. ← enRoute | Getaway to Lake Placid, New York [...]

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