Wednesday, April 25, 2012

Adirondack Philosophy: The Landscape of Memory

My friend and I walked down a trail at the end of the afternoon, mindful that this day soon would slip from the present into memory. We had spent the last several hours on the side of a hill looking more often out at the Adirondacks in the distance, than at the near landscape where we whiled away.

In retrospect this was fitting since most of our recollections, all of our shared stories at least, had settled years ago between the rise of those mountains and the fall of their valleys. And here we were, older and perhaps better though surely in other ways lesser, versions of ourselves. » Continue Reading.



Tuesday, April 24, 2012

Analysis: Rail or Trail on the Adirondack Railroad?

What follows is a guest analysis by Billy Martin, a senior at Paul Smith’s College in the Natural Resource Management and Policy program who is interested in the economic and environmental sustainability of the Adirondack Park.

Adirondack history has been shaped by contention over how to manage the region’s resources. Maintaining this historical trend, contention over the use of a state-owned rail corridor between Lake Placid and Tupper Lake has led to another divide among residents. The Adirondack Recreational Trails Advocacy (ARTA) and the Adirondack North Country Association (ANCA) represent opposing poles on the issue, each with seemingly equal support from residents of the Tri-Lakes Region.
» Continue Reading.



Monday, April 23, 2012

Lawrence Gooley: A Pot Lover’s Paradise

Recent news stories about 420 events (groups openly indulging in the use of marijuana) used the terms protest, counterculture, and anti-establishment, calling to mind two things for me: life as a teenager in the 1960s, and the 40-year-old so-called “War on Drugs.” Just as invasive searches of elderly and very young airline passengers is a massive waste of money and resources today, the war on drugs has squandered untold billions of dollars battling the use of marijuana, a drug far less costly to the nation than alcohol. (And no, I’m not anti-booze.) Hard drugs deserve the attention of the law (their use leads to so many other crimes), and as a former employee of a major pharmaceutical firm, I’d suggest that many common, legal drugs should be used sparingly at best. But I digress. » Continue Reading.



Saturday, April 21, 2012

Lost Brook Dispatches: Forever Wild

In this week’s dispatch we take up the remainder of the story that delivered Lost Brook Tract intact and pristine into the 21st century. When we last left it smoke was hanging in the air and one edge of the parcel was singed, courtesy of the 1903 fires. Logging and paper companies were moving into the area to salvage lumber from the vast amounts of burned acreage.

Adirondack residents and workers were returning to normal life. Hikers were encountering and documenting the tremendous devastation in the back country, decrying the “acts of God” that caused them. Amazingly, while the damage to the forests was horrific, by and large population centers were spared. That may be a reason why people continued to see these fires as fate instead of folly. » Continue Reading.



Friday, April 20, 2012

Fort Offers Ti Residents Free Ambassador Pass

Fort Ticonderoga is inviting Ticonderoga residents to receive a special Ambassador Pass for the 2012 season. The special pass gives Ticonderoga residents free admission to the Fort, special exhibits, interpretive programs, author series, re-enactments, King’s Garden, Discovery Gardens, the Heroic Corn Maze, and more.

Ticonderoga residents should resent their valid drivers license or other form of identification as proof of residency. Children under 18 years are eligible for free admission with their parent’s pass.

Ticonderoga resident and Fort Ticonderoga Association Board member Anne McDonald said “Ticonderoga residents have such pride in Fort Ticonderoga’s history – our community’s story. We are excited to have the opportunity to build a strong Ambassador program that connects the Fort and area residents in our effort to build a bright future for one of America’s most significant historic sites and in turn help revitalize our community’s economy through destination tourism.”

The 2012 Ambassador Pass includes:

● Free General Admission to Fort Ticonderoga

● Free admission to the King’s Garden and Discovery Gardens

● Free admission to Fort Ticonderoga’s Heroic Corn Maze

● Free Admission to special programs such as the Author Series and Re-enactments

● Updates and invitations on Fort Ticonderoga

Contact Fort Ticonderoga’s business office at 518-585-2821, or visit their website to download the Ambassador Pass form, or e-mail info@fortticonderoga.org.

The Fort welcomes everyone to join the Friends of Fort Ticonderoga. Friends Memberships begin at $20 and give many benefits including free admission to Fort Ticonderoga, free or discounted admission to selected events, programs, and trips throughout the year, and the subscriptions to Fort Ticonderoga’s Haversack.

In 2012 Fort Ticonderoga will unveil its new weapons exhibit Bullets & Blades: The Weapons of America’s Colonial Wars and Revolution, numerous new programs, and major special events.



Thursday, April 19, 2012

Adirondack Tourism: Social Media Creativity

April in the Adirondacks is…..well…quiet. As far as tourism activity, it traditionally represents the transition month between winter/ski season and the beginning of summer travel. It’s also a time when many north country folk head south for vacation, coinciding with school breaks. Lake Placid welcomes its share of conference attendees in April, but by May the whole region sees more visitors arriving to hike, bike, paddle and fish.

To me, it’s also a good time to ramp up for the busy season; develop content, fine-tune promotional schedules, and to conduct some online social media experiments.

Did you hear about the Adirondack park-wide floodlights installation that was proposed?

Essentially, I began April by distributing a press release on lakeplacid.com via social networking mechanisms. The release announced that “a proposal to install floodlights throughout New York’s Adirondacks aims to extend the Park’s open hours, and improve visibility at night.”

Simulcast at 8:00 a.m. on both Twitter and Facebook, the reviews started coming in right away. Depending on the topic, a typical Facebook post for Lake Placid will garner 2-5 comments on average. On this one, we had over 20 comments before noon on a Sunday, with sentiments that varied from chuckles to outrage that we should “keep the Adirondacks wild”. I even received an email from a friend in Saratoga offering to do whatever necessary to help me “stop this criminal outrage”.

By 2:00 p.m. most had come to the realization that it was an April Fool’s joke.

Why did we do this? Well, for one thing, April Fool’s Day is my favorite holiday. But, truly, this type of activity is just one more way to maintain top of mind awareness. The communications landscape has dramatically changed since the days when we sent out press releases to traditional media and hoped they’d print it. The countless channels of outreach available now offer unlimited potential to increase our target market reach.

That potential DOES exist, however, one can distribute a message via social media, SEO release, blog feature AND video and still be completely ignored. In order for a message to stand out in a very noisy marketplace, it must be inspired and creative.

We’ve all heard about videos that have gone “viral”. How does it happen? 60 hours of video is uploaded every minute to YouTube, the video search engine. Only a tiny fraction of those videos will go “viral” – or achieve millions of views. It’s every brand manager’s dream to obtain positive viral status and become an overnight success.

According to Kevin Allocca, the trends manager at YouTube, those videos that go viral meet three criteria: 1. they are unexpected, 2. they are further ignited (shared) by a “tastemaker”, or an influencer worthy of imitation, (such as popular late night TV hosts), and 3. they are subject to community participation: the video inspires creativity, and we become part of the phenomenon by sharing and sometimes imitating its content.

What’s that have to do with my press release? Advertisers have known for ages that incorporating humor is an effective way to connect with target markets via emotional appeal, and/or humanizing a brand.

By creating an April Fool’s message about a faux proposal that would negatively affect our product, and sending it to our existing ambassadors via social media, we elicited an emotional response. The release underscored the fact that the Adirondacks are a protected wilderness without light pollution; a product differentiator. We confirmed that our Facebook fans and Twitter followers are fiercely protective of their favorite destination. In fact, it can be surmised from comments both online and anecdotally in person that there were many who were immediately ready to join the made-up Park in the Dark Coalition that had formed to fight the proposal as referenced in the release.

The anecdotal references are good, but the response to this project was also tracked with Google analytics, Facebook and Twitter click statistics. I didn’t reach anywhere near a million viewers, but this one-time post on just two major social networks did garner about 2,000 unique visits to lakeplacid.com directly from those social networks on both mobile and web platforms. We know that visitors spent an average of 2:24 minutes on the page, (presumably to get to the end of the release where they learned it was a prank). We also know that the bounce rate was high: nearly 80% of the visitors then left the site without visiting any other pages. (This is why I won’t be using this faux story tactic as an exclusive destination marketing strategy.)

The biggest benefits of this type of communication is the resulting top of mind awareness that it helps to maintain. It facilitated engagement with our ambassadors, and increased the potential exposure of the Adirondack destination’s name via the sharing nature of social media.

In addition, it did gain media attention, as the release was also picked up by an about.com writer who listed the prank as one of the “Best Fake USA Travel news from April Fools Day 2012”.

The trick is to integrate this type of humor into our communications year-round. And humor isn’t easy to convey successfully. The challenge is to incorporate this witty style of promotion while maintaining the professional integrity of your brand, product and organization.

I try to incorporate creative descriptions and phrases into social messaging, and it is a required industry skill to craft a standout headline for a press release. It all goes back to creativity: and the overall objective is to evoke an emotional response.

I wonder how many will cry over next spring’s Mud Season Wrestling Festival.

Kimberly Rielly is the director of communications at the Lake Placid CVB/Regional Office of Sustainable Tourism



Monday, April 16, 2012

Incredible Stories of North Country Linemen

It’s sometimes surprising what catches my attention or sparks an interest, and the subject of this piece is a good example. After all, why would anyone want to hear about North Country linemen, those workers who climb power poles or telephone poles as part of their daily job? Well, their daily routine might be as boring as any other job most of the time, but linemen have a measure of danger built into their profession, beginning with working high above the ground.

When something goes wrong, the results can be spectacular. The stories that follow do not address tragedies, which were once frequent. These instead are amazing stories of survival, coming from my category, “No bones were broken.”

In 1916, two Ogdensburg linemen, Jerome O’Driscoll and Edward Livingston, were erecting a new pole close to the river in Plattsburgh. Both were safely strapped near the pole’s top while connecting guy wires. Suddenly, the pole snapped at its base and plunged towards the river, knocking both men unconscious on impact.

Had the pole entered the water, they likely would have drowned, but it became embedded in soft ground at the river’s edge. Both were taken to the hospital with bruises and internal injuries, but somehow, no bones were broken. The accident was caused by internal dry rot at the pole’s base.

In 1918, William Fitzgerald of Chateaugay was descending a pole at Chasm Falls when it suddenly snapped, causing him to fall with terrific impact from 25 feet. While many similar accidents resulted in death or disablement, Fitzgerald remained intact except for bruises.

Ernest Montroy of Ogdensburg lived to tell the tale of a bizarre mishap that happened in 1920. Climbing high to address wiring problems, he accessed the crossbar and the pole began to wobble. He frantically began to descend, but the pole toppled, colliding with a residence.

Montroy’s position at the point of impact may have saved his life―as the pole crashed heavily against the house, he was hurled through a second-story window. The startled residents, completely perplexed by the loud noise, rushed upstairs. Imagine their shock to find a man bleeding about the hands and face, with window glass shattered about the bedroom.

After realizing what had happened, they rendered first aid before sending him off to the hospital, where Montroy was treated for cuts and bruises. No bones were broken.

In 1922, James Moran of Gouverneur fell 20 feet from a power pole after coming into contact with a 2300-volt wire. His only injury was temporary paralysis to one arm.

Raymond Faucier of Ticonderoga had a similar incident in 1932. While working on a telephone line, he grabbed an entangled wire that turned out to be hot. Unable to release his grip, Faucier desperately kicked against the pole, causing him to fall, but freeing him from the high voltage.

The footspikes in the pole hooked his clothing and slowed him a bit, but Faucier turned two mid-air somersaults while dropping 18 feet. The soft earth below eased the impact, leaving him with bruises, serious burns to his hand, and “nervous shock” (which sounds appropriate). Quick thinking and soft ground helped save his life.

Finally, a truly improbable accident occurred in Ticonderoga in 1947. In front of a store, Mrs. Gordon Streeter was standing near a carriage occupied by her baby. From above, a man suddenly crashed heavily into the carriage, providing Mrs. Streeter with the true meaning of startled.

Charles Donovan, 43, had fallen about 40 feet from a power pole. During his descent, impact with a wire deflected him into the carriage, a much softer place to land than the sidewalk. The baby was taken to the hospital and pronounced unhurt. Donovan was cut and bruised, but no bones were broken.

Photo: 1936 Advertisement for NYSEG linemen.

Lawrence Gooley has authored ten books and dozens of articles on the North Country’s past. He and his partner, Jill McKee, founded Bloated Toe Enterprises in 2004. Expanding their services in 2008, they have produced 20 titles to date, and are now offering web design. For information on book publishing, visit Bloated Toe Publishing.



Sunday, April 15, 2012

Cabin Life: Horseshoes and History

I found an old set of horseshoes in the lower field the other day. It has been a nice addition to recreational life out here at the cabin. I had some friends over to play, and according to Adirondack rules, each participant had a beer in one hand. No setting it down to throw, no cheating with non-alcoholic “beer.” And of course, upgrading to whiskey or tequila gets a nod of approval from the fellow participants.

Even though I am very secluded out here, I’ve found so many pieces of evidence of the continued presence of humans that it’s hard not to think about how others have lived on this particular piece of land. I only found the horseshoes because one of the stakes had a faded orange flag on it. When I went to investigate, I found the shoes, and it took a little while to find the other stake because the field is overgrown.
» Continue Reading.



Saturday, April 14, 2012

Lost Brook Dispatches: The Fires of 1903

Dear Dispatch Readers, take a little journey with me back to the year 1903, just after the turn of the century and less than a decade after Forever Wild. Construct if you will a picture, an imagination of the events I am about to relate. I myself cannot conceive of what it was really like to live through this time in the Adirondacks. It is even harder – and quite painful – to visualize the aftermath. Thank goodness with the passage of more than a century the forest has recovered for the most part. But the landscape was forever altered.

I will, as always, claim to be a storyteller, not a historian. But lest you think that this account is fanciful, especially the climax as it relates to Lost Brook Tract, I assure you that it is not. » Continue Reading.



Wednesday, April 11, 2012

John Warren: The Problems of Journalism Today

North Country Public Radio‘s Ellen Rocco recently posted a discussion item on their station’s blog pointing to a Slate.com story by David Sirota that “makes the case that we are on the verge of having journalism-free news and media industries.” Sirota writes that “the real crisis presented by journalism-free news media is the now-imminent potential for a total information vacuum devoid of any authentic journalism outlet. If that happens, we will be deprived of an ability to make informed, preemptive decisions about our world.” To be fair, he lays much of the blame on the corporate news media.

Regular readers probably already know I’m a believer in the idea that journalists are mostly people who get between what actually happened or what someone actually said, and the person who wasn’t there to see or hear it. One problem is reporters pretend to be unbiased observers, which anyone who has studied psychology, sociology, anthropology or history knows is nonsense.

For example, if a major research university releases a report, say on the population of Hamilton County. Where do you go to learn about their findings? Do you find a journalist’s interpretation of the findings, or do you consult the actual study itself.

Journalists would like us all to read their interpretation, but any serious person (including journalists) looks at the study itself and draws their own conclusions.

And therein lies the problem with journalism today. It’s too easy to find the information directly from the source. Like it or not (and people who are paid to be the middle men really don’t want us to like it), we don’t need journalists as much as we did.

As Mark Wilson recently noted in a comment here, “A whole spectrum of routine information from both public and private sources is now available immediately and for free (without the services of an intermediary)…”.

Don’t get me wrong, journalism is not going away, there will always be room for journalists to be places and see things we can’t, or to report on things which are not readily available in the original. But even those roles are being reduced by the ubiquity of smartphones, Twitter and Facebook. Those news distribution systems are not perfect, but given the multiplicity of the sources, their extraordinary reach and increasing importance in the marketplace of ideas, they often outpace traditional journalism. This kind of direct journalism is devoid of the top-down approach of today’s corporate media.

Is this a good thing? Well, people in places like Egypt, Syria, Russia, and Iran which are burdened with lousy journalism think it is. Shouldn’t it be good for America too, where a long history of corrupt journalistic practices haven’t disappeared overnight?

Ellen Rocco, in another comment, hints at some of the causes in the decline of corporate journalism: “…failure to respond to a changing media environment, greed, insidious disregard for the mission of journalism, and so forth. But, I think each of us must take some responsibility: so many people expect to receive news and information for free, while others expect their news to be delivered as bits of entertainment.”

This dovetails with what has become a constant drumbeat from journalists that their vocation is under threat, their audience is at fault, and we’ll be dumber for it. It reminds me of the debate over Wikipedia. Since the online encyclopedia was founded in 2001 it has faced a barrage of criticism from the keepers and distributors of our collective knowledge, not unlike that faced by new media from the keepers and distributors of our journalism.

Wikipedia‘s volunteers, mostly experts in their fields and vetted by a community process, have assembled an encyclopedia vastly superior to the industry standard Encyclopedia Britannica.

Here’s how William Cronon, President of the American Historical Association recently described his experience with Wikipedia:

“Like most scholars, I was skeptical about Wikipedia when Jimmy Wales first launched the site back in 2001. The notion that unvetted volunteers cooperatively contributing to an online encyclopedia might produce a reference work of any real value seemed at best dubious—and, more likely, laughably absurd. Surely it would be riddled with errors. Surely its coverage would be ridiculously patchy. Surely it would lack the breadth, depth, and nuance of more traditional reference works like the venerable Encyclopedia Britannica.

“My initial skepticism is now proof of how little I understood what Jimmy Wales grasped far better than I. Wikipedia exploded from an initial 20,000 articles in 18 languages during its first year to more than 19 million articles in 270 languages (3.8 million of them in English alone) written or edited by 82,000 active contributors. Whatever reservations one might still have about its overall quality, I don’t believe there’s much doubt that Wikipedia is the largest, most comprehensive, copiously detailed, stunningly useful encyclopedia in all of human history.”

Cronon goes on to argue that academics need to “ponder the ongoing role of professional authority when traditional disciplines can no longer maintain the kind of intellectual monopolies that [they] once took for granted.”

That’s good advice for journalists too. They still have the opportunity to contribute objective reporting on the stories of our time, only now they have to compete in the marketplace of ideas with those they traditionally marginalized through editorial policies or just plain bad reporting.

Although many journalists like to blame their audience, who are the beneficiaries of a wider, deeper, and more readily accessible marketplace of ideas, it’s always been the journalists’ war to win or lose.

Changing the way they do business to provide more balanced and inclusive coverage is one way to win that war. Ad hominem attacks on their audience as the cause of their troubles, is surely one way to lose it.

Photo: The Honolulu Evening Bulletin, gets it wrong on April 15, 1912.

John Warren is founder and editor of Adirondack Almanack and also New York History, the online magazine of New York state and local history. His weekly Adirondack Outdoor Recreation Reports can be heard on Friday mornings on WNBZ (AM 920 & 1240, FM 105 & 102.1), WSLP (93.3) and the stations of North Country Public Radio.



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