If you’re an aspiring author, I know, I know … stupid question. But humor me, and before you answer, let me further define the question in this fashion: your book appearing on the New York Times list was produced, marketed, and sold by one of the world’s largest publishing companies. Your regional book, on the other hand, was self-published, which means it was funded, marketed, and sold by you.
I recently asked my partner that question, with the answer appearing obvious to both of us―but it isn’t. Actually, your reply depends on your goals: bragging rights for making the Times list, along with a semblance of fame and a profit; or regional popularity and a larger profit. » Continue Reading.