The world of books, including both print and digital formats, is still struggling to find the way forward. Translation: publishing companies everywhere are seeking ways to monetize the process in sustainable fashion. Oh, sure … many have made their fortune on what are basically get-rich-quick schemes (in most cases, get richer quick), selling overpriced services to authors while filling their heads with dreams of a world anxiously awaiting their best-seller.
A typical teaser: “Your book will be available to stores everywhere, and to millions (if not billions) of readers around the globe.” True, it will be available to stores and to readers, but without someone marketing, advertising, and promoting it to give those stores and people a reason to buy your book, they won’t. They won’t even know it exists. » Continue Reading.