Since 1978, North Country Public Radio (NCPR) – along with virtually every other public radio and TV station across the country – has been holding intensive, on the air fundraising campaigns every fall. This year, the station is trying something very different.
“We think listeners and digital audiences understand that their contributions are what keep NCPR going. We decided to experiment using very brief messages that did not interrupt regular programs- at all,” June Peoples, Membership Director, said in a notice to the press.
According to Station Manager Ellen Rocco, it’s working. “For the past few weeks, we’ve given the phone number and web address once or twice an hour without breaking into programs and at this writing, we’ve raised about $225,000 toward a $325,000 goal.” » Continue Reading.