Posts Tagged ‘ROOST’

Wednesday, September 20, 2017

Annual Adirondack Tourism Study Expanded, Results Posted

The latest Leisure Travel Information Study results provide comprehensive traveler demographic insight for the Adirondacks’ Essex, Franklin and Hamilton counties.

For the 13th year in a row, the Regional Office of Sustainable Tourism (ROOST) contracted an independent third party to conduct a Leisure Travel Information Study. This year, ROOST again engaged PlaceMaking researchers to conduct the study, which includes a regional return on marketing investment analysis, plus extensive traveler data for Essex, and for the first time, Franklin and Hamilton counties as well. » Continue Reading.


Wednesday, August 16, 2017

New Tupper Lake Regional Marketing Manager Named

Tupper Lake LogoThe Regional Office of Sustainable Tourism (ROOST) has announced the promotion of Katie Stuart to the position of Tupper Lake Regional Marketing Manager.

In her new role, Stuart is expected to serve as a liaison between community stakeholders, travelers, and ROOST, and supports the implementation of marketing strategies for the Tupper Lake area. She was introduced to destination marketing via an internship at ROOST during the summer of 2015, and after graduating from Keuka College in 2017, joined ROOST full time as Tupper Lake/Hamilton County Marketing Assistant. She now fills the role formerly held by Michelle Clement, who was promoted to ROOST Director of Marketing in July. » Continue Reading.


Wednesday, August 2, 2017

35th Tupper Tinman Triathlon Economic Impact Survey Results

Overhead view of Flanders Park during the 2017 Tupper Lake Tinman competition2017 Tupper Lake Tinman participants contributed $398,927 in direct spending to the region according to a survey sponsored by the Tupper Lake Chamber of Commerce and the Regional Office of Sustainable Tourism (ROOST). The survey was distributed to this year’s race participants via email, in their race packet and on the event website.

One of the longest-running triathlons in the U.S., the race celebrated its 35th year with a field of 594 athlete participants on June 24th. The race is sponsored by the Tupper Lake Chamber of Commerce.

» Continue Reading.


Friday, July 28, 2017

ROOST Hires Lake Placid-Whiteface Marketing Manager

Catherine Ericson The Regional Office of Sustainable Tourism (ROOST) has announced the addition of Catherine Ericson as the Lake Placid and Whiteface Regional Marketing Manager.

Ericson has been on the job a few weeks and is serving as a liaison between community stakeholders, travelers, and ROOST, and supports and coordinates destination marketing strategies for the two regions. She oversees the destination websites, LakePlacid.com and WhitefaceRegion.com, and is responsible for the regions’ social media marketing.  » Continue Reading.


Wednesday, April 5, 2017

New Inlet Destination Website Launched

The Regional Office of Sustainable Tourism (ROOST), in conjunction with the Town of Inlet, has announced the launch of the destination website inletny.com.

Focusing on Inlet’s natural beauty and amenities, the site aims to promote the many leisure experiences available to travelers. They can scroll through an comprehensive list of lodging and dining options, activities, and events in order to customize their trip. The site is also a resource for residents and contains links to professional services in and around Inlet, community events, and more. » Continue Reading.


Thursday, March 9, 2017

Downtown Saranac Lake Seeks Input On Shopping District

The Saranac Lake Downtown Advisory Board is surveying locals, seasonal residents and visitors to provide input on possible improvements or expansions to the downtown retail area.

A brief online survey asks participants to identify potential under-served business markets. Among other questions, the survey asks consumers what products they would like to be able to purchase in Downtown Saranac Lake that is not available, and if there is a type of business that would positively contribute to the district. » Continue Reading.


Monday, March 6, 2017

Registration Open for 2017 Adirondack Destination Marketing Summit

The Regional Office of Sustainable Tourism (ROOST) has invited all businesses, organizations, and interested individuals to attend the second annual Adirondack Destination Marketing Summit at the Conference Center at Lake Placid from 8 am to 4 pm on March 14, 2017.

The daylong workshop will consist of sessions led by industry experts on various disciplines of marketing, including understanding changing customer demographics, personalizing the traveler experience, using photos and video on social media platforms, finding opportunities to collaborate, and analyzing tourism trends. » Continue Reading.


Tuesday, January 31, 2017

Tupper Lake Assisting Businesses With Digital Curb Appeal

Tupper Lake Branding LogoThe town of Tupper Lake has announced that it will be assisting businesses in improving their “digital curb appeal” through website upgrades and digital marketing training.

The digital marketing training will come in the form of a free two-part digital marketing workshop presented by AdWorkshop and the Regional Office of Sustainable Tourism (ROOST). » Continue Reading.


Monday, January 23, 2017

ROOST Announces 2017 Board of Directors

roost annual meeting`The Regional Office of Sustainable Tourism (ROOST) has announced its 2017 Board of Directors. ROOST elected three new, reelected five current board members, and elected officers.

The new slate was announced at ROOST’s Winter Social at Big Slide Brewery and Public House in Lake Placid, which was attended by ROOST staff, board members, businesspeople, and elected officials from throughout ROOST’s eight Adirondack regions. » Continue Reading.


Saturday, October 8, 2016

New Tupper Lake Branding Effort Underway

tupper lake logoThe town and village of Tupper Lake have announced the launch of the new Tupper Lake brand, a unique image and message that is designed to increase awareness of the community for both tourism and economic development.

The Tupper Lake brand message and logotype treatment is the culmination of a year-long process, including a series of public meetings, surveys of residents and visitors, and a focus group of local stakeholders. » Continue Reading.


Thursday, April 21, 2016

Great Adirondack Garage Sale May 27-29

great adirondack garage saleThe 2016 Great Adirondack Garage Sale will be held on May 27-29 and has expanded in scope and scale with a new promotional website showcasing garage sales located on a 200-mile “trail” stretching from Malone to Speculator, and Old Forge to Newcomb.

The regional garage sale originated in 2010 when Long Lake linked up with Old Forge, Inlet and Indian Lake to promote 70 miles of garage sales. The expanded event was initiated by Hamilton County in partnership with the Regional Office of Sustainable Tourism. » Continue Reading.


Tuesday, February 16, 2016

ROOST To Host Adirondack Marketing Summit

roost logoThe Regional Office of Sustainable Tourism (ROOST) has invited all businesses, organizations and interested individuals to attend an Adirondack Destination Marketing Summit at the Conference Center in Lake Placid from 8 am to 5 pm on March 3.

The daylong workshop will consist of a series of sessions led by industry experts on various disciplines of marketing, including website design, content development, search engine optimization, social media, media relations and reputation management. » Continue Reading.


Sunday, November 15, 2015

2014 Tourism Study: Hiking, Paddling, Water Sports Big Draws

2014 Adirondack Tourism SurveyVisitors to the Adirondack region were drawn by outdoor recreation, were slightly younger, and more brought their kids according to the 2014 Leisure Travel Information Study commissioned by the Regional Office of Sustainable Tourism (ROOST).

Of those who said they visited the Adirondacks for outdoor recreation, 85% said they came for hiking. In terms of water sports, 55% said they visited for paddling, 36% for fishing and 25% for boating. Winter sports were much less of a draw with 17% visiting to ski or snowboard, 9% to cross-country ski, 8% to snowmobile, and 8% to hunt. » Continue Reading.


Monday, August 31, 2015

Training Offered for Tupper Lake Area Organizations

Adirondack FoundationNonprofits and community organizations from the Tupper Lake region are invited to participate in a training seminar on Thursday, September 17th.

The capacity-building seminar, “Building a Board that Works,” will be hosted by Adirondack Foundation, the Regional Office of Sustainable Tourism, and the Tupper Lake Chamber of Commerce. It will take place from 1 to 4:30 pm at the Goff-Nelson Memorial Library in Tupper Lake. » Continue Reading.


Thursday, May 21, 2015

Public Invited To Tupper Lake Open House

TupperLakeInfoCenterThe public is invited to an open house at the new Tupper Lake Information Center. The Regional Office of Sustainable Tourism (ROOST) and the Tupper Lake Chamber of Commerce will host the open house. The center, which was previously home to the Tupper Lake Chamber of Commerce offices, has been renovated to create dual office space and visitor center.

As part of the event, ROOST CEO James McKenna will provide an update on the destination master planning process. Also in attendence will be Michelle Clement, Tupper Lake and Hamilton County marketing director for ROOST, and Adam Baldwin, events administrator for the chamber, both of whom have office space at the Information Center, as well as members of the chamber board and local politicians. » Continue Reading.


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