Posts Tagged ‘Travel-Tourism’

Wednesday, July 17, 2013

Tourism Tips: Marketing Your Adirondack Business

colortvIs retention the new customer acquisition?

It costs 6 times as much to find a new customer as it does to retain an existing customer (Understanding Customers by Ruby Newell-Legner). And according to Marketing Metrics, the probability of selling to an existing customer is 60-70%, but the probability of selling to a new prospect is 5-20%.

I’ve written previously about the ongoing efforts of tourism marketing professionals to promote the Adirondack region as a destination. From the I Love New York program to the Adirondack Regional Tourism Council to each County’s designated Tourism Promotion Agent (TPA), there are ongoing, comprehensive marketing strategies being implemented, with measurable results that are utilized to inform future efforts.

I’m sure it’s consistent in the other Adirondack counties, but as the accredited destination marketing organization for Essex County, we hear from individual businesses asking us to help them with marketing all of the time. And we do. Of course, we also develop programs and mechanisms for individual businesses to promote themselves within the framework of our overall regional marketing strategies. » Continue Reading.



Saturday, June 15, 2013

Commentary: ARTA Rail Trail, Economic No-Brainer

Elroy Sparta TrailHere’s a classic Adirondack contradiction of the kind that drives me crazy.

For a thousand years we have had a perceived face-off in the Adirondacks (sometimes perception is reality, sometimes not, right?), one which plays out every day on the pages of the Almanack – and everywhere else there is an outlet for opinion.  In the green corner we have the the preservationists and environmentalists who want more wilderness, more protection for the ecology of the park and less development.  In the blue corner we have many local residents, businesses and government leaders who want to see healthier communities.  They see the restrictive policies of DEC, the APA and the preservationist agenda as a big problem and they see the balance between preservation and the welfare of the residents of the park as out of whack.  They love the wilderness too but they would like fewer restrictions on development, a green light for the ACR and a wider variety of recreational uses for the Forest Preserve.  Okay.  Whichever of the myriad of associated positions and disputes may be rhetoric and whichever may be real, everyone knows this story. » Continue Reading.



Thursday, June 6, 2013

State To Reconsider Use Of Adirondack Rail Corridor

ray-brook-railThe state announced today that it intends to revisit the management plan for a controversial rail corridor that traverses the Adirondacks, but don’t expect a quick decision.

The Department of Environmental Conservation and Department of Transportation have only just begun to prepare for a lengthy review that will include plenty of opportunity for public input.

A decision on the best use of the 119-mile corridor will take at least a year, according to DOT spokesman Beau Duffy. » Continue Reading.



Thursday, May 23, 2013

APA Schedules Hearings On New State Lands

Essex ChainThe Adirondack Park Agency plans to hold eight hearings around the state to explain options for managing 21,200 acres of former Finch, Pruyn lands and up 24,200 acres of adjacent Forest Preserve. The agency also will gather input from the public on the management and use of the lands.

The APA board is expected to adopt one of the options—possibly with alterations—at its August or September meeting.

The state recently bought the 21,200 acres from the Nature Conservancy, which acquired some 161,000 acres from Finch, Pruyn & Company in 2007. The state intends to buy a total of 65,000 acres of former Finch lands over the next few years.

The APA has set forth seven options for classifying the lands so far acquired. All of them call for creation of a Hudson Gorge Wilderness Area. They differ mainly in the classification of the Essex Chain Lakes and in the degree of motorized access to the Essex Chain and the Hudson.

» Continue Reading.



Friday, May 17, 2013

Hearings On New State Lands to Begin June 12

Essex ChainThe Adirondack Park Agency will kick off on June 12 a series of public hearings on the use and management of 22,500 acres of new state land, including the Essex Chain Lakes and parts of the Hudson River.

After the hearings, the APA will decide how to classify the lands—a decision that will affect how people can recreate and how accessible the lands will be. The state recently bought the former Finch, Pruyn timberlands from the Nature Conservancy.
» Continue Reading.



Saturday, May 11, 2013

Improving The High Peaks Wilderness

Great Range from the First BrotherThis week I am getting my mountain fix in the Pacific Northwest, where Amy and I are attending a school in wilderness woodcraft.  That circumstance will make this week’s Dispatch mercifully short.  It will have to serve as a prelude to a more substantial missive I have been working on for a few weeks, one  which will offer suggestions – some of them certain to provoke disagreement – for improving the wilderness experience in the High Peaks, better protecting the Forest Preserve in general and sensitive high mountain terrain in particular.

Regular readers know that I am a proponent of expanding the State’s wilderness holdings.  I have written a number of Dispatches on this topic, so will not repeat my justification for this position here.  But equal to that desire is the desire to see existing wilderness holdings become wilder and healthier over time.  It should be said right at the forefront that the people of the State of New York have done extremely well with that.  Tony Goodwin, commenting to me this week on a number of topics that will be part of my coming Dispatch, gave me a useful and important perspective on this when he described the conditions when he first climbed Mount Marcy, in 1957: » Continue Reading.



Friday, April 26, 2013

Judge Says Rafting Company Violated Law

cunningham-300x246The state attorney general’s office has won the bulk of its lawsuit against Hudson River Rafting Company and its owner, Patrick Cunningham.

State Supreme Court Justice Richard Giardino ruled on March 29 in favor of the state on three of four causes of action, finding that Hudson River Rafting violated the law by repeatedly sending customers on whitewater-rafting trips with unlicensed guides and transporting them in buses with unlicensed drivers.

The judge has yet to determine any penalties, but he continued an order forbidding Hudson River Rafting from running whitewater-rafting trips. The whitewater season began a few weeks ago. » Continue Reading.



Monday, April 1, 2013

Marketing Local Farm Products to Adirondack Innkeepers

innkeepers and farmersCornell Cooperative Extension is hosting two workshops in the Adirondack Region in April, designed to bring accommodations together with farmers with products for sale. The project’s goal is to give innkeepers and farmers a chance to meet, get acquainted, encourage transactions, and, finally, to promote these opportunities in the future in a systematic way.

Each Innkeeper will take home a gift basket that could include jams and jellies, processed meat and grain products, flowers and produce in-season, or any kind of product or information on agritourism or services from New York farms. » Continue Reading.



Thursday, March 21, 2013

Journalism, Social Media, and Adirondack Marketing

Pew2013DigitalHave you altogether stopped watching, reading or listening to your go-to news source because it doesn’t provide the information you’re seeking? Well, you’re not alone.

The recently released Pew Research Center’s Annual Report on American Journalism, “The State of the News Media 2013”, finds that the power of journalism continues to shrink as the news industry continues to cut jobs and news coverage. In fact, estimates for the decline in newsroom employment – at newspapers – in 2012 is down 30 percent since its peak in 2000. » Continue Reading.



Wednesday, February 6, 2013

Dan Crane: Revisiting Adirondack Tourism

Upper Robinson RiverWhen I wrote my last article on the dangers of over promoting the Adirondack Park, I knew I was sticking my head out for a possible sound thrashing. Many of the Adirondack Almanack commenters did not disappoint me in this regard.

Unfortunately, the point of my article seemed to get lost in all the anger and angst, so I thought I would give it another go-around and try to explain my original idea a little better. This gives those who missed out at taking a whack at me last time another chance.

Along the way, I will attempt to address some of the many comments from the article. Inevitably, this will probably get me in even more trouble. If this proves to be the case, I can always create an alias or wear a disguise the next time I visit the Adirondacks.
» Continue Reading.



Sunday, February 3, 2013

Cabin Life: Ready For Winter Carnival

ToolsLike most people, I sometimes make decisions that I regret.  Last week I made one of those decisions, and I have been regretting it ever since.  The decision I made was to shave off my beard.  On the coldest day of the year.  It’s not that I’m worried about my ability to grow another beard, but it’s been, well, cold and for some reason I seemed to forget how much insulation I get on my face from the beard.  In hindsight, it was a horrible decision.

I made another decision recently which is turning out to be much better though.  I bought a double-bit ax for use around the property, and I could not be happier. » Continue Reading.



Saturday, February 2, 2013

Lost Brook Dispatches: A Third Way

wrestlersThis week I am taking a short break from my surveying series, having been inspired by the spirit of a number of important conversations that have recently been unfolding on the pages of the Almanack.

Consider two Adirondack-loving persons.  Both are reasonably decent, honest, clear-headed, thoughtful people.  They work, they raise families, they vote and they enjoy the woods and mountains in their own way.  They have a variety of views on the wide spectrum of issues that affect the future of the Adirondack Park.  Let’s call one Mr. P and one Mr. N. » Continue Reading.



Thursday, January 24, 2013

Dan Crane: Promoting the Adirondacks to Death

View from Cat MountainTourism in the Adirondack Park is all the rage today. From the approval of the Adirondack Club & Resort in Tupper Lake to the governor’s proposed Adirondack Challenge, there is no shortage of ideas to promote the Adirondacks. The ultimate hope presumably being that people will flock to the area to experience the unique opportunities the Adirondacks provides.

They had just better bring their wallets.

In the race for the almighty dollar, it appears few are stopping to ponder whether increased tourism is a good idea for the Adirondacks. How will increased tourism change the nature of the Park? Will more people turn off those who already loyally visit the Park and favor its plentiful opportunities for solitude? Are hikers prepared for crowded trailheads and busy trails, muddied by the increased traffic and littered with rubbish from uncaring or careless hikers?
» Continue Reading.



Tuesday, January 15, 2013

Stretch of Upper Hudson Will Open This Spring

Essex-Chain-map1Starting this spring, paddlers will be able to travel down the Hudson River from Newcomb and take out on lands newly acquired by the state.

The takeout will be at an iron bridge just downstream from the confluence with the Goodnow River, according to the state Department of Environmental Conservation. From the town beach in Newcomb it’s roughly seven miles to the mouth of the Goodnow.

The stretch includes several mild rapids. The significance of the takeout is that it will open the Hudson to paddlers who don’t have the skills or inclination to continue downriver through the heavy whitewater of the Hudson Gorge. » Continue Reading.



Saturday, January 12, 2013

Lost Brook Dispatches: Promoting Wilderness

Looking up the cliffs to Adam's Ledge and the summit of Burton's PeakLike all who know and love the Adirondacks I have always felt a personal stake in the grand debate over private versus public land and the extent to which the state of New York should support and expand its wilderness holdings.   It’s no secret I firmly believe that the Adirondacks’ greatest asset is its mountainous wilderness character and that increasing this asset and leveraging the image of the Adirondacks as a wild place holds the key to gaining its best economic future.

Plenty of people disagree with me.  So I laid out my arguments in great detail in a series of Dispatches running from October through November of last year that promoted what I called a wild, mountainous Adirondack Image.  All told these Dispatches engendered more than a hundred and seventy comments, which is a wonderful.  Meanwhile the same debate raged on in columns ranging from the State’s acquisitions of the Nature Conservancy offering to tourism, Adirondack branding and others.  As I read various postings and comments I found myself thinking all too often that people still don’t get it, that so many of the viewpoints are myopic, embracing a very narrow focus at the expense of the bigger picture. » Continue Reading.



Wednesday, December 26, 2012

What Makes This A Park?

The Adirondack Park is more than double the size of Yosemite and Yellowstone National Parks combined, but its greatness is not always apparent. Silver lakes and dark woods beckon from some roadsides, while lawns and driveways interrupt the wild scenery from others. With its mix of private and public land, the Adirondacks have always had something of an identity problem.

Four decades after the Adirondack Park Agency (APA) was created to oversee development on private lands, the Park is still in search of a coherent look. Brown road signs with yellow lettering suggest to visitors they are in a special place. But are signs enough?

“The Adirondacks mean nothing if you don’t know you’re in a park,” said George Davis, who led the state’s Commission on the Adirondacks in the Twenty-First Century in 1990. “Where else do you have six million acres of [largely] forested land? Not this side of Minnesota.”  The commission proposed a series of recommendations to make the Adirondacks more park-like, including establishing an Adirondack Park Administration to oversee planning of both private and public lands and an Adirondack Park Service that would manage the public lands. » Continue Reading.



Tuesday, December 18, 2012

A Regional Tourism Council Profile

I Love New York region breakoutSo, I opened up a can of comments after my last post, “The Sustainable Tourism Equation.”

In that post, I attempted to convey the indisputable fact that in order for Adirondack communities to benefit economically from any increased tourism activity (resulting from increased marketing), those communities have to have cash registers in place to collect the money. If there’s no place to buy anything in a town (retail, restaurant, attraction, lodging), the visitors can’t contribute to the economy there. In other words, marketing is just part of the overall equation.
» Continue Reading.



Wednesday, December 12, 2012

Bigfoot: Myth or Economic Opportunity

The Adirondack region has a long and storied history of mysterious phenomenon. From the numerous haunted hotels, frequent unidentified flying object (UFO) sightings, a breeding mountain lion population and an unending horde of black flies, the Adirondacks have its share of paranormal curiosities. One of the most interesting and beloved of these is Bigfoot, the large, hairy hominid, with enormous feet that allegedly lurks within many of the most remote areas of North America and beyond.

Unfortunately, the New York State Department of Environmental Conservation (DEC) recently played the Grinch just in time for Christmas, stealing this beloved beast from the entire state when they officially designated Bigfoot a figment of the imagination. Instead, they should be looking at this as an opportunity to generate some economic activity in an area of the State where it is needed most.
» Continue Reading.



Wednesday, November 28, 2012

Digitizing the Adirondack Backcountry

At times, it seems as if the entire world is going digital. The Digital Revolution is in full swing, ubiquitously deploying its combined forces of computers, tablets, smart phones, Internet, Wi-Fi, etc., penetrating every aspect of our modern lives. Its newest weaponry, Facebook, Twitter and numerous other social media websites continually distract us from the real world, whiling away the moments of our lives.

Luckily, there are still a few refuges from the constant information bombardment of the 21st Century. The Adirondack backcountry is one such place, where the Information Age has only a small footprint in the form of handheld GPS, an intermittently functioning cellphone or a personal locator beacon. Here the backcountry exists much as it did long before digital gadgetry took up arms against our sanity.

Unfortunately, this may not last for long though. That is, not if Google Trekker and its co-conspirators have anything to say about it.
» Continue Reading.



Tuesday, November 27, 2012

The Sustainable Tourism Equation

The bottom line: we can market the heck out of Childwold, N.Y. as a tourism destination, but the visitors will stay in Lake Placid anyway.

Marketing alone is not the solution to the sustainable tourism problem.

In a recent post by NCPR’s Brian Mann, he revisits the idea that there is a lack of a coordinated tourism marketing effort for the Adirondacks. He cites the “balkanization” of the region, “with no central governing organization to shape how and where dollars are spent”.

He’s right. » Continue Reading.



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