Friday, July 28, 2006

Adirondack Tourism: Another Study in the Works

The Northern New York Travel and Tourism Research Center has announced that it will conduct another survey of regional tourism in the Adirondacks. According to the Press Republican:

[The study] will measure the local economic impact of tourism in a 10-county area.

The first report, issued in 2003, showed that the average tourist spent an average $63.66 a day while in the Adirondacks — $33 on a day trip and $109 if they stayed overnight, according to Laurie Marr, executive director of the Research Center.

The final results were released in 2004 and showed that tourists to northern New York spent over $1.5 billion in 2003 with a local economic impact of almost $150 million (in local government revenues). It also showed that an estimated 35,000 jobs are supported by both direct and indirect tourist dollars across northern New York, with a resultant $662 million in wages and income earned by business owners in 2003.

Bryan Higgins at SUNY Plattsburg conducted a similar study in about 2000 and reported at that time that only two had been done in the previous ten years:

We are aware of only two scientific assessments of regional tourism issues and needs having been conducted in the Adirondacks during the 1990’s. The first was a brief visitor intercept survey at various attractions and lodgings in the Park, carried out by Ambrosino Research (1993) for the Adirondack Regional Tourism Council. The second was a compilation of available research prepared by Dr. Chad Dawson at the SUNY College of Environmental Science and Forestry (ESF) et al. (1994) for the New York State Department of Environmental Conservation. A key finding of Dawson’s report is that the lack of accurate and objective data on recreation and tourism use within the Adirondack Park is a serious limitation to any NYSDEC comprehensive recreation and tourism planning efforts and therefore needs to be addressed in the future.

The most recent county reports are interesting reading as was this detail from the Plattsburg PR:

The 2003 study revealed a few surprises to some: just 7 percent of the tourists that year were from the New York City-Long Island area; 6 percent were from Canada; and only about $14 a day was spent on shopping.

It’s not clear if that is just Clinton County or the region in total and unfortunately the combined results are not available on the web. Also, the poverty numbers are still elusive. According to the New Tork Times, in 1992 the only five counties with unemployment rates above 15% were Hamilton, Warren, Essex, Lewis and Jefferson.

The state rate in June 2006 was 4.5% and the county numbers were:

Hamilton 3.6 %
Warren 3.7
Essex 4.9
Lewis 4.6
Jefferson 5.0

Why such a big differnence? They changed the benchmark in 2004 – did that lower the rates considerably?

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John Warren

John Warren has been exploring the woods and waters of the Adirondacks for almost 50 years. After a career as a print journalist and documentary television producer he founded Adirondack Almanack in 2005 and co-founded the geolocation services company Adirondack Atlas in 2015.

John remains active in traditional media. His Adirondack Outdoors Conditions Report can be heard Friday mornings across the region on the stations of North Country Public Radio and on 93.3 / 102.1 The Mix. Since 2008, John has been a media specialist on the staff of the New York State Writers Institute.

John is also a professional researcher and historian with a M.A. in Public History. He edits The New York History Blog and is the author of two books of regional history. As a Grant Consultant for the William G. Pomeroy Foundation, he has reviewed hundreds of historic roadside marker grant applications from around New York State for historical accuracy.




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