Tuesday, September 8, 2009

Forever Wired: Small Adirondack Business 101

Here at the Forever Wired Conference at Clarkson University there are a lot of folks in suits and sporting bluetooth. Aside from some of the workers building what Clarkson President Tony Collins called “our stimulus project”—a new student center—there are few beards, and fewer bluejeans than an Adirondacker would normally like to encounter. Is it a mark of a changing local economy?

I just got out of a session with about 60 attendees entitled “My Adirondack Business 101” led by Marc Compeau, Director of Innovation & Entrepreneurship programs here at the university. Compeau’s presentation is designed to be given over four weeks but he covered the basics in about 45 minutes.

Compeau noted that even though the Adirondack region has limited access to the Internet, limited marketing channels, and mostly seasonal brick and mortar businesses, the Big Three of building a sustainable business are still important: building market share, maintaining growth / sustainability, and accessing capital.

Compeau stressed the importance of laying out a plan, marketing (even if you don’t have the Internet at home, your customer does), good people management (through building a workplace culture) and managing change.

I think the big lesson at the session was that just because we are not as wired as the rest of the state (or country, or developing world!) doesn’t mean that we should forget about the wired audience. According to Compeau, 78 percent of homes in the Untied States have a PC and 79 percent of adults use the internet.

www.helpmysmallbusinesstoday.com is Clarkson’s portal for local business people to get free help from the university to help sustainably grow their enterprises.

I’ll post again later today.

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Mary Thill

Mary Thill lives in Saranac Lake and has worked alternately in journalism and Adirondack conservation for three decades.




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