Wednesday, August 4, 2010

Want A Free Ski Pass? Dress The Part

Here’s a question: how dedicated of a skier are you?

Dedicated enough, perhaps, to wear ski gear in the middle of summer?

That’s what Whiteface workers are looking for. This Saturday, the “Whiteface Road Warriors” will be hanging around Lake George looking to give away winter 2010/11 day passes. Here’s the catch: to qualify, you’ll have to risk heatstroke, strange stares and perhaps forced psychiatric care by dressing for snow skiing in August.

Don’t worry — you don’t have to wear your insulated one-piece jumpsuit. A ski helmet, goggles, boots or other equipment will be enough, according to an announcement from Whiteface this week.

“If you’re spotted dressed for winter, you’ll automatically win a ticket,” Whiteface officials said.

This Saturday the crew will be lurking around Lake George’s Million Dollar Beach, Main Street and the various campgrounds. Next weekend the crew promises to be at Albany’s Farmer’s Market at Empire State Plaza, Washington Park and the bar Red Square, which is hosting an event called the Giant Panda Guerilla Dub Squad (don’t ask, but it sounds like the kind of crowd where a guy in ski goggles and boots won’t get looked at twice).

The crew will also be in Saratoga Springs on the weekend of Aug. 20 to 22. Visits are also being planned for New York City and Canada in the fall.

Sounds like a clever promotion for Whiteface and good way for those skiers who don’t embarrass easily to win a free pass. If you want to follow the exploits of the Whiteface Road Warriors, click here.

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