Monday, December 6, 2010

A New Lake Placid ‘Destination Website’

The Lake Placid CVB / Regional Office of Sustainable Tourism has announced the relaunch and redesign of their website at

The new site was designed with three primary goals in mind. First and foremost, the bright colors, illustrated images and copy now reflect the Lake Placid brand, inviting all visitors to “invent their own perfect day in Lake Placid”. “Lake Placid is a unique community that offers resort amenities in the middle of a wild forest. There is no one-size-fits-all activity that is a must-do in Lake Placid,” said James McKenna, CEO of the Lake Placid CVB. “The new site is an interactive way to illustrate the idea that visitors can invent their own perfect day from an endless menu of experiences.”

The second goal in designing the new site was to make it easier for visitors to plan their trip with simpler, more direct navigation. The new, clean design highlights a “make a reservation” call to action with a tab for lodging packages. All businesses with photo listings have a full page display that includes an image and an additional slide show, plus contact details, website link, a map location and more.

The site encourages visitors to explore and invent their Lake Placid experience by utilizing the Perfect Day Planner, which includes “parts of a perfect day” to complete their itinerary, whether that means a hike topped off with a local beer sampling, or a day of shopping, a visit to the spa and a night spent star gazing. The Planner also includes a list of whimsical “spare parts” such as “see a moose”, or “breathe pure air”.

Carol Joannette, Executive Vice President at the CVB oversees the organizations marketing efforts. “The new site reflects Lake Placid’s brand, with colors and content that support the concept of invention,” she said. “But the real change is on the back end – new content on the site is constantly generated, a must-do to ensure search engine optimization, and the entire site integrates social networking mechanisms, allowing our visitors to easily share content about our destination with their friends on Facebook, Twitter, LinkedIn, StumbleUpon and other popular services.”

The site was designed and coded by Adworkshop, a local, employee-owned marketing agency. The Lake Placid CVB is the marketing organization (DMO) for Lake Placid and Essex County, which includes the Lake Champlain, Schroon Lake and Whiteface regions of the Adirondacks.

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