Adworkshop, Lake Placid’s employee-owned digital marketing agency, announced this week that it is now a certified Women-Owned Business Enterprise through New York State’s Division of Minority and Women Business Development (MWBE). Adworkshop, established by Adele and Tom Connors more than three decades ago, is now listed in the Directory of Certified Minority and Women-Owned Business Enterprises, which is used by agencies and contractors statewide.
The MWBE certification, which is awarded by the Empire State Development Agency of New York, was given to the tourism marketing agency at the end of December. A majority percentage of the company ESOP shares are now owned by the 16 female employees of Adworkshop and Inphorm.
The MWBE program is designed to encourages equality in economic opportunities for women and minorities by seeking to eliminate barriers that may stand in the way of pursuing state contracts. Adworkshop and Inphorm join the more than 6,000 certified women and minority-owned businesses located throughout New York State.
Governor Andrew M. Cuomo outlined goals for MWBE’s in his State of the State Address Jan. 5, 2011:
“Of the 1.9 million business entities operating in New York State, more than 50 percent are owned by women or minorities. The vast majority of these companies are small businesses and a critical driver of the New York State economy. To ensure that MWBE’s have the opportunity to earn their fair share of the State’s business, Governor Cuomo directed State agencies to double the current MWBE participation goal from 10 to 20 percent and ease bonding restrictions that they will face and expand the Owner-Controlled Insurance Program model to expand opportunities for small businesses.”