National Geographic Maps, established in 1915 to produce maps for National Geographic magazine as well as for travellers, is now using the worldwide web to promote geotourism, another name for the exploration of a particular area’s singular cultural, historical and natural topography.
Starting this spring, the company will work with a local organization to promote the unique attractions of the Lake George region around the world on the web.
“The National Geographic Maps Division is pleased to have the opportunity to spotlight this region and, in doing so, support and sustain it as one of the world’s treasured natural places,” said James Dion, business development associate, National Geographic Maps. “The MapGuide will celebrate the area’s abundant scenic, cultural and historical attributes from the unique vantage point of those who live there.”
On Thursday, March 3, Dion was joined by New York State officials at the New York State Museum in Albany to announce the new project, which will be undertaken in collaboration with Lakes to Locks Passage, the organization established to promote cultural and heritage tourism in the upper Hudson, Lake George and Lake Champlain corridors.
“The Lakes to Locks Passage Geotourism website will highlight the region’s history, unique points of interest, ongoing events, and outdoor routes and trails along the waterways,” said Janet Kennedy, executive director of Lakes to Locks Passage. “The National Geographic brand will attract visitors seeking the authenticity of people and places, traveling to several attractions throughout a vacation to truly experience a destination. Through this collaboration, Lakes to Locks Passage will link established attractions to the special places hidden away in small communities.”
According to Kennedy, local residents and organizations will be invited to nominate landmarks, attractions, activities, events and even foods for places on the website.
“Participation by local residents is critical to the program’s success,” said Kennedy. “Our goal is to receive nominations from across the region that identify the things people love best. Public forums and presentations will be conducted in communities throughout the Lakes to Locks Passage area to encourage nominations and community involvement.”
Lakes to Locks Passage has scheduled public meetings to encourage on-line nominations to the website and to promote its potential for attracting national and international visitors to the region.
The first in this area will be held on this Tuesday, March 29 at the Warren County Municipal Center, Room 6-103, from 3 pm to 5 pm.