Thursday, November 14, 2013

Adirondack Foundation: New Name, Same Goal

board photoThe community foundation known as Adirondack Community Trust, or ACT, since 1997 now has a new name: Adirondack Foundation.

“Over the years, our organization has frequently and too easily been confused with a bank,” said Cali Brooks, Adirondack Foundation’s executive director in a statement issued to the press. “Adirondack Foundation more accurately conveys our charitable purpose. While the name has changed, our mission has not: We will continue to lead and inspire the growth of generosity to benefit the Adirondack region.”

Last fall, Adirondack Foundation’s Board of Trustees held a strategic retreat to examine the past, present and future of the organization. As a result, the board reaffirmed the community foundation’s commitment to the greater Adirondack region and agreed to consider a new name, strategies, outcomes and an upgraded website.  The board voted unanimously to change the name to Adirondack Foundation. The new name coincides with the launch of an updated website.

“We’re proud of our role as philanthropy central in the Adirondack region,” said John Ernst, chair of Adirondack Foundation’s Board of Trustees in the organization’s press release. “We provide stewardship for more than $34 million—and growing—in personalized charitable funds and organizational endowments. We plan to deepen services to the donors and the nonprofits that entrust us to carry out their charitable giving.”

Adirondack Foundation has introduced a new logo to go with the new name, as well as a new tagline—“Generous Acts Enhancing Communities”— which reflects Adirondack Foundation’s charitable mission while acknowledging the organization’s past as ACT.

Adirondack Foundation provides stewardship for more than 220 distinct personalized charitable funds and organizational endowments that are pooled and invested, according to the organization. In the 2013 fiscal year the foundation awarded $1,920,240 in grants, they said, and also received accreditation from the Community Foundations National Standards Board.

In the coming weeks, Adirondack Foundation is expected to unveil Adirondack Gives, a new crowdfunding website for Adirondack region nonprofits.

For more information, visit www.generousact.org or call (518) 523-9904.

Photo: Members of the Board of Trustees and Advisory Council of Adirondack Foundation, formerly Adirondack Community Trust, gather at the Aug. 23 board meeting at Heaven Hill Farm in Lake Placid.

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Community news stories come from press releases and other notices from organizations, businesses, state agencies and other groups. Submit your contributions to Almanack Editor Melissa Hart at editor@adirondackalmanack.com.




One Response

  1. M.P. Heller says:

    So now they won’t be confused with a bank.

    Will the name change now cause confusion in another light? Will the High Peaks Foundation be confused with the Adirondack Foundation?

    I suppose only time will tell.

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