Adirondack Brewery, the micro-brewery based in Lake George, will be honoring the Adirondacks by featuring local outdoor enthusiasts on their new 12-pack case graphics. Dubbed “Adirondack Challengers,” the new Fall and Winter Mix collections feature sports enthusiasts dedicated to challenging the forces of nature in the Adirondacks.
“The Brewery has always wrapped its image with tales and stories about Adirondack history,” Creative Director Linda Wohlers said in a statement ot the press. “Now, we are fast-forwarding into the present to celebrate actual people who have a passion for getting out into the mountains and on the rivers to challenge mother-nature. Not for glory, but because it’s there and they are going to do it.” The Fall Challenge Mix collections feature Adirondack Brewery favorites including their award-winning Dirty Blonde Ale, Bear Naked Ale, Beaver Tail Brown Ale and a mystery ale. The Adirondack Challengers featured on the case include Robert Livingston, a rock-climbing guide from Lake George, Jaime Murphy, a whitewater rafting guide from Queensbury and Scott Arno, a rock-climbing enthusiast from Potsdam.
For the Winter Challenger the Brewery chose to feature Ron Konowitz, an avid backcountry skier from Keene who is President and founder of Adirondack Powder Skier Association. Konowitz was the first person known to free ski All 46 Adirondack High Peak, and is also the wilderness rescue coordinator for the Keene and Keene Valley fire departments. The Winter Challenge Mix, which is slated to hit the shelves at the end of December, will feature Dirty Blonde Ale, Bear Naked Ale, Blackwatch IPA and a mystery ale.
Adirondack Brewery Fall and Winter Challenge cases are available for purchase at Adirondack Brewery and distributed to 35 counties throughout New York State, encompassing Albany, Utica, Plattsburgh, Oswego, Syracuse, Watertown and all surrounding suburbs.