A one day summit planned for Thursday hopes to give local organizations a leg-up in the growing “wellness economy”. Organizers say that those involved in outdoor recreation, tourism, health, arts and culture, wellness or local foods are poised to take advantage of a trillion-dollar and growing wellness travel industry focused on nature, outdoor recreation, heritage, arts, culture, local foods and tourism.

“Grow Your Business in the Exploding Wellness Economy” will be held on November 13th, from 10 am to 3 pm at the Lake Clear Lodge & Retreat. Karin Rozell, founder of WellPronet.com, and author of Rock Stars of Wellness will headline the event as both keynote speaker and leader of the afternoon marketing workshop.

“If you are interested in benefiting from the exploding wellness industry which historically was such an important part of economy” commented Ernest Hohmeyer, President of Adirondack Spirit and one of the workshop organizers, “then you will not want to miss these lessons in wellness marketing and the practical ideas on how to apply them to your own business.”

In addition to Rozell’s keynote presentation “Your Business Fits the Exploding Wellness Economy – so Think like a Leader!” she will also offer an afternoon marketing workshop, “Why You Don’t Have to Do It All (And Shouldn’t Try to) to Be Effective,” which targets small businesses who often struggle for the time and resources to effectively reach out to their customers.

The event is part of new effort being called the “Adirondack Wellness Initiative” to develop the Adirondacks as a wellness travel destination. Lead conference sponsors include the Adirondack Daily Enterprise, Adirondack Health, Adirondack Spirit, Paul Smiths College and the Lake Clear Lodge.

Advanced registration is $35 which includes all workshops and lunch. For more information and to register go to www.AdirondackSpirit.org or call directly 518-891-1489.