The Regional Office of Sustainable Tourism (ROOST) has invited all businesses, organizations and interested individuals to attend an Adirondack Destination Marketing Summit at the Conference Center in Lake Placid from 8 am to 5 pm on March 3.
The daylong workshop will consist of a series of sessions led by industry experts on various disciplines of marketing, including website design, content development, search engine optimization, social media, media relations and reputation management.
The Summit includes a lunch keynote presentation by Dr. Bill Siegel, founder and CEO of Longwoods International, who has advised leading Fortune 500 companies and governments and has conducted research and branding for destinations all over the world. At the Summit, Siegel will present a case study that shows coordinated, consistent tourism promotion for a destination can have an even greater economic impact than the direct spending of a resulting visit.
The Summit will also feature Sheila Scarborough, writer and speaker specializing in tourism, travel and social media. Scarborough is co-founder of Tourism Currents, which offers online and in-person training in social media for tourism and hospitality. Her Summit presentations will include best practices for website design and reputation management.
Other sessions will be led by some of the marketing experts at Adworkshop, an integrated marketing agency based in Lake Placid, and ROOST senior marketing staff. The day will round up with a chance to ask questions in a moderated panel discussion with all presenters, followed by a networking reception.
The Adirondack Destination Marketing Summit costs $20 per person for all workshops plus a continental breakfast and lunch. For more information, agenda, speaker bios and to register, click here. The Conference Center is located at 2608 Main Street, Lake Placid.
ROOST is the accredited destination marketing organization (DMO) responsible for promoting New York State’s Essex County, Franklin County, Hamilton County, the Town of North Elba, the Town and Village of Tupper Lake, the Town of Harrietstown, the Village of Lake Placid, the Town of Piercefield, and the Village of Saranac Lake to the traveling public. For more information about ROOST, visit their website.