The Regional Office of Sustainable Tourism (ROOST) has announced the addition of Catherine Ericson as the Lake Placid and Whiteface Regional Marketing Manager.
Ericson has been on the job a few weeks and is serving as a liaison between community stakeholders, travelers, and ROOST, and supports and coordinates destination marketing strategies for the two regions. She oversees the destination websites, LakePlacid.com and WhitefaceRegion.com, and is responsible for the regions’ social media marketing.
For the past 20 years, Ericsson has lived and worked in Lake Placid, raising two children with her husband. Most recently, she was a member of the marketing team for their family-owned businesses that include the Lake Placid Pub & Brewery, Big Slide Brewery and Cake Placid.
ROOST operates five offices located in Lake Placid, Crown Point, Malone, Tupper Lake and Saranac Lake. For more information, visit their website.
Photo of Catherine Ericson provided.