Friday, March 2, 2018

Adirondack Destination Marketing Summit Planned

The Third Adirondack Destination Marketing Summit has been set for Wednesday, March 14th, from 8 am to 3:30 pm, at the Conference Center at Lake Placid, 77 Mirror Lake Dr, Lake Placid.

The daylong event will consist of workshop sessions led by ROOST, Adworkshop, GreatRange and other area industry experts. This year’s theme is “Tell Your Story.”

Joe Conto, associate professor of business and hospitality at Paul Smith’s College, will lead off the day with a session called “The importance of knowing your story,” exploring why storytelling is a powerful marketing tool. ROOST’s director of marketing Michelle Clement will speak on the importance of creatively telling your story.

Jasen Lawrence, ROOST’s director of digital strategy will lead a session focusing on the customer experience.

Other sessions will focus on expanding into new markets, choosing the social media platform that is right for you and how to best reach your paid audience. The day will round up with a chance to ask questions in a moderated panel discussion with all presenters.

The summit costs $20 per person for all workshops plus a continental breakfast and lunch. For more information, agenda and to register, click here.

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