A study has been conducted by ROOST and the Indian Lake Chamber of Commerce to asses the economic impact of snowmobilers in the Adirondacks.
Of the 306 snowmobilers who completed the survey, more than one-third of them stayed overnight, booking an average of 2.85 nights with an average party size of 4.2 people. The average stay reported by 2017 Adirondack visitors, as tracked by the annual Leisure Travel Study, was 3 nights.
The snowmobiling study reports an average of $450 per day in spending on lodging, meals, shopping, entertainment, attractions and transportation. The respondents who stayed with family or friends, or at their second home, reported an average expenditure of $321 per day, and day-trippers average $190 per day. The average daily traveler party spending in the 2017 Leisure Travel Study was estimated at $326 per day.
“The joint study by ROOST and the Town of Indian Lake Chamber of Commerce confirms that snowmobiling is a primary driver of winter tourism in Hamilton County,” Darrin Harr, director of the Town of Indian Lake Chamber of Commerce, said in an announcement of the results sent to the press. “These snowmobilers have ample money to spend at our businesses. Whatever we can do to get more snowmobilers here will further boost our winter economy.”
The 18-question survey, featuring questions about topics ranging from lodging arrangements and other activities they participated in to demographic profile questions, was primarily distributed via ilsnow.com, a snowmobile website operated by Harr.
The study also indicates snowmobilers have a higher income than those who travel here for other recreational opportunities. Thirty-eight percent of day trippers report an annual household income between $80,000 and $124,999. Thirty percent of overnight guests reported to be in the same bracket. Twenty-five percent of overnight guests and 30 percent of those who stayed with family/friends or in their second home earned between $125,000 – $200,000. This skews higher than the average annual income of all travelers who reported $87,662 a year on the latest ROOST Leisure Travel Study.
“This information ensures that ROOST, as the destination marketing organization, will make informed decisions when constructing a marketing plan for snowmobiling in Hamilton County,” said Michelle Clement, ROOST’s Director of Marketing.
ROOST is expected to continue to collect data on snowmobiling and its contribution to the Adirondack economy.
A copy of the full report can be found here.
Photo provided by ROOST.