Friday, October 19, 2018

Drinking Pink for Breast Cancer Awareness Month

The owners of Adirondack Winery are making sure that everyone has an opportunity to Drink Pink for the remainder of Breast Cancer Awareness Month. For the sixth year, Adirondack Winery donates a certain amount from each specially marked bottle of their Drink Pink Berry Breeze blush wine for the American Cancer Society’s Marking Strides Breast Cancer Adirondack Chapter.

According to Adirondack Winery co-owner Sasha Pardy, last year’s fundraising goal was exceeded and they have high hopes that this year’s $6,500 goal will be met as well. The semi-sweet, fruit-infused wine is just one way people can contribute to the goal to fight breast cancer. Pardy has Uncorked events each weekend in October as well as created special pink wine accessories.

“We also have three amazing gift baskets that are valued at $1,600. Through donations from our friends in the community we can offer some great prizes. Tickets can be purchased online for the raffle baskets, special events, and the Drink Pink wine accessories,” says Pardy.

Pardy states that the raffle basket tickets can be purchased online, but can’t be shipped to the winners due to wine regulations. If the winner is from out of town, retrieving the basket will just be another reason to make a visit to Lake George.

“We are committed to raising this money and to this cause,” Pardy acknowledges. “We donate a certain percentage of every Drink Pink sale. We continue to work with local businesses to bring fun, entertaining events. We also want people to know they can join us for the Making Strides walk on October 28.”

Across the country the American Cancer Society holds non-competitive walks to raise funds for innovative breast cancer research as well as a way to honor survivors and remember loved ones. The Adirondack Winery is just one team helping to raise funds to help find a cure for breast cancer.

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Diane Chase

Diane Chase is the author of the Adirondack Family Activities guidebook series, Adirondack Family Time. She writes about ways to foster imaginative play through fun-filled events and activities in the Adirondack region.

From her home in Saranac Lake, Diane also writes a weekly family-oriented newspaper column for the Adirondack Daily Enterprise and keeps her own blog Adirondack Family Time. Her writing and photography has appeared in numerous newspapers, magazines, marketing companies and advertising agencies.

She even finds time to assist her husband with Adirondack Expeditions guiding families and young adults in the High Peaks.

One Response

  1. Lauren Broyles says:

    My mother died from breast cancer 25 years ago when I was 19, so I’m always glad to see fundraisers for this disease. However, there’s something extremely incongruent and disturbing about encouraging people, women especially, to “drink pink” as a breast cancer fundraiser. The link between alcohol and increased breast cancer risk is consistent, and pronounced, even for 1-2 drinks/day.

    Please stop the “pinkwashing” and find another way to make a difference.

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