The Adirondack Diversity Initiative is teaming up with ROOST, ANCA, The Adirondack Foundation and others to host a Travel Unity Summit in Lake Placid and at the Wild Center October 27 and 28.
According to a recently released 2017 Leisure Travel Information Study conducted by Place Marketing for ROOST, the Regional Office Of Sustainable Tourism, a bit over 96 percent of the visitors to the Adirondacks were White/Caucasian, As 48 percent of New Yorkers are not white (19 percent Black, 17.5 percent Hispanic, balance Asian and other) this begs the question why are not more people of color visiting the Adirondacks.
Travel Unity is a not-for-profit focused on increasing diversity and inclusion in the world of travel lead by Roni Weiss, a social media/marketing consultant who has worked with Czech Tourism, Lithuania Tourism, and the Africa Travel Association. He also is the Founder and Organizer of the New York Travel Festival, which has run for six years in New York City, with its 7th year planned for Spring 2019.
The event will focus on Economic Development through Diversity – mainly through the filter of tourism, but the lessons will apply to any business looking to expand its customer base or organization seeking to be more inclusive.
On Saturday, October 27th (Lake Placid Conference Center), The Travel Unity Summit will feature speakers from I Love New York (New York State tourism), New York State Travel Industry Association, Adirondack Diversity Initiative, Cornell University’s College of Human Ecology, and a panel featuring speakers from ROOST, The Wild Center, NYSTIA, and NYS Department of Environmental Conservation.
The afternoon will consist of two tracks of breakouts: in a track on Welcoming New Markets, Adirondack Diversity Solution is facilitating speakers from Adirondack Council, Adirondack Foundation, Adirondack Experience, and Blue Mountain Center. Concurrently, sessions on Marketing to New Audiences will combine local voices with experts coming in from NYC and other parts of the country.
On Sunday, October 28th, Travel Unity will hold 3 hours of free sessions at The Wild Center – Ellen Rocco, Station Manager of NCPR will moderate a session on what the Adirondacks can do to be more welcoming to tourists and new residents. Speakers will discuss the intersection of diversity and sustainability and introduce The Wild Center’s “Ways of Knowing” project, which showcases one way Native and non-Native organizations have come together to recognize and support the voice of a traditionally underrepresented population.
For more information or to register, click here.