The Town of Long Lake Parks, Recreation and Tourism Department recently partnered with two media companies to promote the communities of Long Lake and Raquette Lake. The effort hopes to increase visibility, and user visitation to the Long Lake tourism website and social media outlets.
Crafting A Brand, a branding and marketing agency out of the Finger Lakes Region, produced a fall foliage promotional video for Long Lake and Raquette Lake. Crafting
The video shoot took place over two consecutive weekends during the peak of the fall foliage. Imagery was captured in Long Lake, Raquette Lake, at Great Camp Sagamore, Mt. Sabattis and Buttermilk Falls and other scenic locations in the area using a compact quadcopter 4K drone.
The Town of Long Lake Parks and Recreation program has also partnered with CrowdRiff, a visual content marketing software for travel and hospitality brands.
The Town hopes to leverage user-generated content and build out photography for the town website. Visitors are encouraged to share photos of their vacation experiences and to use the hashtags #mylonglake and #raquettelake on Instagram. Participants may be invited to have their content featured in Long Lake’s marketing efforts.
With over 40,000 fans across multiple social media platforms Long Lake continues to grow their social media channels.
In a recent announcement of the Long Lake efforts Tourism Director Alexandra Roalsvig called her strategy a layer-cake approach. “Host an event, maximize the fun, capture it with photos and videos and edit and share as soon as possible. When I can produce and edit video the same day as the event it delivers an impactful, real time story about Long Lake that people crave,” she said.
Roalsvig cited an example of the The Feeling Long Lakey Polar Plunge, which involved a successful social media strategy. The event returns on December 28th. “With a frozen lake and unpredictable weather, it’s a social media manager’s dream,” Roalsvig said. In 2018 the Polar Plunge recap video, published the same day as the event had over 61,000 unique views, she said.
Photos, from above: Screen shot of Youtube channel featuring fall foliage video; Long Lake Polar Plunge Event, provided Long Lake Parks & Recreation; and Instagram User Generated Content featuring Raquette Lake courtesy Instagram user @rparrella.