Monday, December 9, 2019

Long Lake Partners with Marketing Companies

The Town of Long Lake Parks, Recreation and Tourism Department recently partnered with two media companies to promote the communities of Long Lake and Raquette Lake. The effort hopes to increase visibility, and user visitation to the Long Lake tourism website and social media outlets.

Crafting A Brand, a branding and marketing agency out of the Finger Lakes Region, produced a fall foliage promotional video for Long Lake and Raquette Lake. Crafting

Long Lake Polar Plunge provided Long Lake Parks and RecreationThe video shoot took place over two consecutive weekends during the peak of the fall foliage. Imagery was captured in Long Lake, Raquette Lake, at Great Camp Sagamore, Mt. Sabattis and Buttermilk Falls and other scenic locations in the area using a compact quadcopter 4K drone.

The 2019 fall foliage video was recently featured as spotlight on the Travel Video Alliance website and links to the video can be found on Facebook and the Long Lake Tourism YouTube channel.

Instagram User Generated Content featuring Raquette Lake with permission from R ParrellaThe Town of Long Lake Parks and Recreation program has also partnered with CrowdRiff, a visual content marketing software for travel and hospitality brands.

The Town hopes to leverage user-generated content and build out photography for the town website. Visitors are encouraged to share photos of their vacation experiences and to use the hashtags #mylonglake and #raquettelake on Instagram. Participants may be invited to have their content featured in Long Lake’s marketing efforts.

With over 40,000 fans across multiple social media platforms Long Lake continues to grow their social media channels.

In a recent announcement of the Long Lake efforts Tourism Director Alexandra Roalsvig called her strategy a layer-cake approach. “Host an event, maximize the fun, capture it with photos and videos and edit and share as soon as possible. When I can produce and edit video the same day as the event it delivers an impactful, real time story about Long Lake that people crave,” she said.

Roalsvig cited an example of the The Feeling Long Lakey Polar Plunge, which involved a successful social media strategy. The event returns on December 28th. “With a frozen lake and unpredictable weather, it’s a social media manager’s dream,” Roalsvig said.  In 2018 the Polar Plunge recap video, published the same day as the event had over 61,000 unique views, she said.

Photos, from above: Screen shot of Youtube channel featuring fall foliage video; Long Lake Polar Plunge Event, provided Long Lake Parks & Recreation; and Instagram User Generated Content featuring Raquette Lake courtesy Instagram user @rparrella.

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2 Responses

  1. Chris Rohner says:

    I love what Long Lake is doing to bring more people into town! Alex and the team has done an amazing job at promoting Long Lake/Raquette Lake and all of the Adirondacks – and it shows. Businesses in town have also really raised the bar on services, new places to eat, drink and sleep! Great to see good things happening in the Central ADKs. Keep it up!!

  2. CrowdRiff, and other “user-generated content” platforms, lure creators and artists into providing content for free, often granting substantial rights without realizing it. They take advantage of creators that don’t recognize the value of their work. As a creator, if you are ever asked to give your work away to a brand or marketing agency it means they see value in it. They recognize that your work can help them or their clients make more money. I strongly encourage all creators to read the terms of service before giving away their work and I hope that our local tourism agencies recognize that creators work has value. Artists and creators are a part of the local economy too and shouldn’t be taken advantage of through services like CrowdRiff.