In order to emphasize the Leave No Trace principle, the Regional Office of Sustainable Tourism (ROOST) has created the “Love Your ADK” business toolkit.
The pledge and accompanying hashtag (#LoveYourADK) will spread awareness via websites and social media to ensure those who retreat to the Adirondacks are respectful of our ecosystem. This includes a commitment to check for invasive species, and to respect the wildlife and residents by following the 7 Leave No Trace principles.
The gap between tourism and environmental stewardship is education, and the contents of ROOST’s toolkit contains a set of web banners and social posts for ADK businesses to use to towards public education. The pledge was created along side the New York State Department of Environmental Conservation, the Adirondack Mountain Club, and the Adirondack Council. More than 400 people from various states have signed the pledge as of May 27.
“We really encourage anyone who is preparing to travel here to visit the website and take the Love Your ADK Pledge. We want people to be equipped with the proper education to enjoy the Adirondacks responsibly and safely. If all businesses use these resources and have a consistent message, it is another step that we can take as a community to protect our outdoor spaces.” Says ROOST CEO James McKenna.