Businesses in the Warren County/Lake George Region and Southern Adirondacks can now show their dedication to customer and employee safety and well being.
To protect customers and employees from exposure to COVID-19, hospitality businesses in the region collaborated on the development of best standards in cleanliness and hygiene for hotels, restaurants, retail stores and entertainment venues.
Businesses that pledge to comply with the standards will receive a Health & Safety Pledge badge they can display on their windows, marketing materials, website and business safety plan.
When used on their websites, the badge can link to a landing page that provides more information on the best standards and the local hospitality community’s commitment to safety and reopening responsibly.
“The goal of this cooperative initiative is to provide a way for businesses in the Lake George Region and Southern Adirondacks to show a cohesive, destination-wide commitment — as well as display their own dedication — to keeping this area a safe place to live, work and vacation,” said Gina Mintzer of the Lake George Regional Chamber of Commerce.
Michael Bittel, president of the Adirondack Regional Chamber of Commerce, said, “Many local kids earn their first paychecks in Lake George in the summer. We want them to know and we want their parents and families to know we are looking out for their wellbeing by applying the highest standards of hygiene.”
This program is the product of a collaborative public and private effort by local hospitality and communications professionals serving on the Tourism Task Force and the Hospitality Communications Group, two volunteer committees of the Warren County Economic Recovery Partnership. The Partnership was established to assist the county and local businesses and non-profit groups as they seek to recover from the economic disruption of COVID-19. Sidekick Creative in Glens Falls designed the badge. The badge matches the design of safety signage created by Sidekick at no charge for Warren County.
Businesses can print these signs as well that encourage people to maintain social distance, wash their hands and wear a mask. The signs have an Adirondacks theme and were based on a campaign showcasing each town in Warren County, which is on display at the Lake George Visitor Center, set to open later this month.
The Warren County Lodging Association, the Lake George Regional Chamber of Commerce, the Adirondack Regional Chamber of Commerce and the Lake George Regional Convention & Visitors Bureau worked in conjunction with the Warren County Tourism Department and the Warren County Board of Supervisors.
The best practices are based on standards adopted by international hotel and food and beverage organizations and on guidance from the Centers for Disease Control & Prevention and New York State Health Department. To help businesses acquire necessary protective supplies, the group also compiled a procurement list.
The area’s tourism industry is responsible for an estimated 9,100 jobs and an annual economic impact of $629 million. Visitor spending in the region produces millions of dollars in sales tax revenue that offsets local property taxes and supports essential public services.
For more information, and links to take the pledge, visit: https://lakegeorgechamber.com/covid/pledge/