Monday, June 22, 2020

ROOST Launches Community Jumpstart

The Regional Office of Sustainable Tourism is launching a Community Jumpstart initiative, which is intended to bring local businesses into the spotlight and encourage their patrons to enjoy their favorite spots.

ROOST is promoting businesses that are reopening post COVID-19 and expanding their operations in order to ease the transition into Phase 3, and later reopenings to come. Discounts, stay-cation packages, and featured products are all being offered. Businesses of all types are encouraged to participate and there is no charge for doing so.

The Community Jumpstart effort will be promoted regionally through a ROOST multimedia campaign now underway through Tuesday, June 30. So far over 100 businesses have signed up as part of it.

ROOST CEO James McKenna has the following to say about the initiative: “As our residents begin to venture out, we want them to revisit the places that make our communities so special, It’s important for businesses to get the word out on what they’re offering, and the Community Jumpstart is an easy, and free, way to do that. However, one chooses to enjoy this phase of reopening, let’s make sure we are following the recommended guidelines, and let’s show our support for the businesses and employees that make the Adirondacks great.” For more details on the Community Jumpstart Initiative visit:

If you would like to participate, send your business name, address, and website or phone number, as well as a brief description of your promotion and a photo to

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Community news stories come from press releases and other notices from organizations, businesses, state agencies and other groups. Submit your contributions to Almanack Editor Melissa Hart at

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