Monday, June 8, 2020

Schroon Lake Region Rebranded to ‘Adirondack Hub’

The Schroon Lake Region has gotten a new look and identity online, due to a rebranding effort done in collaboration with the Regional Office of Sustainable Tourism (ROOST) along with the communities of Minerva, Newcomb, North Hudson and Schroon Lake.

Working in partnership with elected officials, businesses, and the Schroon Lake Chamber of Commerce, the newly named “Adirondack Hub,” highlights the region as a destination for tourism and recreation. The re-branding comes with the creation of a new website — — and new logo with matching marks for each town.

Stephanie DeZalia, the North Hudson Town Supervisor had the following to say about the rebranding:

“Now is the time to position the region in a way that showcases how we are ‘the hub’ for a unique Adirondack experience. The new developments and proposed projects surrounding the old Frontier Town property, and the opening of the former Finch Pruyn properties bring new recreational opportunities for locals and visitors alike. The ADK Hub offers a sense of the road less traveled, bringing to mind the verse by Robert Frost: “Two roads diverged in a wood and I—I took the one less traveled by, and that has made all the difference.”

To learn more about the brand, its approved uses, and to view a complete description of the brand concept and guidelines, visit

Related Stories

Community news stories come from press releases and other notices from organizations, businesses, state agencies and other groups. Submit your contributions to Almanack Editor Melissa Hart at

One Response

  1. Robert C Deems says:

    What a wonderful concept to attract new visitors.
    Such a fun way to learn about our predecessors who came to the ADK. and there sweat and backs cleared the way for what we now enjoy love and protect this fragile beauty we call wasnt until I started working my own land here that I realized how hard it must have been for the pioneers and homesteaders..I had machines and equipment and the work was wicked and long days..these people had animal’s an axe and each other..I think that is important that everyone who visits this park needs to leave with one crystal clear understanding..and an age old reminder..when people set aside there difference and work together we can change the world…I’m new to saranac area..I love it here and will always do what I can to help protect replant maintain my little pc of this park ..
    There is a golden rule.
    When some one lends you something your job is to care for it and return it in the same or better condition then when you first received said item.
    Same with for it..make it beautiful for the next generation and pass it on..we dont get to take anything with us when we turn to dust..we do not own this land
    .we are but gods trusted servant to protect and care for the lands he placed us in care of.

Wait! Before you go:

Catch up on all your Adirondack
news, delivered weekly to your inbox