The Schroon Lake Region has gotten a new look and identity online, due to a rebranding effort done in collaboration with the Regional Office of Sustainable Tourism (ROOST) along with the communities of Minerva, Newcomb, North Hudson and Schroon Lake.
Working in partnership with elected officials, businesses, and the Schroon Lake Chamber of Commerce, the newly named “Adirondack Hub,” highlights the region as a destination for tourism and recreation. The re-branding comes with the creation of a new website — http://www.adirondackhub.com — and new logo with matching marks for each town.
Stephanie DeZalia, the North Hudson Town Supervisor had the following to say about the rebranding:
“Now is the time to position the region in a way that showcases how we are ‘the hub’ for a unique Adirondack experience. The new developments and proposed projects surrounding the old Frontier Town property, and the opening of the former Finch Pruyn properties bring new recreational opportunities for locals and visitors alike. The ADK Hub offers a sense of the road less traveled, bringing to mind the verse by Robert Frost: “Two roads diverged in a wood and I—I took the one less traveled by, and that has made all the difference.”
To learn more about the brand, its approved uses, and to view a complete description of the brand concept and guidelines, visit http://www.adirondackhub.com/brand.