Wednesday, August 5, 2020

Free virtual workshop series designed to boost businesses

Point Positive, Inc. and the North Country Innovation Hotspot Program at Clarkson’s Shipley Center will offer a series of free virtual workshops for entrepreneurs on Wednesdays starting Aug. 12.

The virtual workshops will provide new knowledge on specific topics and the skills needed to brand, market, and effectively launch a business. The workshops consist of weekly one-hour sessions focused on social media marketing, websites, and online branding. Each session will begin with a virtual networking component and like-minded entrepreneurs will be able to connect and share new ideas. The workshops will be presented by Nicole Ouellette, founder of Break Even Communications.

The schedule is:

  • Week One: August 12, 12:00-1:00 pm What Is Branding
  • Week Two: August 19, 12:00-1:00 pm Social Media Marketing + Branding
  • Week Three: August 26, 12:00-1:00 pm Websites + Branding
  • Week Four: September 2, 12:00-1:00 pm Beyond Online Branding

Participants can register at

Point Positive Inc. is the angel investing and mentoring group of seasoned business leaders in the Greater Adirondacks. Over the past six years, the organization has vetted over 50 ventures from a wide range of industries, committing over $3.1 million in capital, fueling new jobs, and a stronger diversified economy in the Adirondacks. Partnerships with regional colleges and universities such as Clarkson, NCCC, Paul Smith’s, and SUNY Plattsburgh, as well as economic development organizations, other angel investment groups, and venture capital funds, further the effort through networking, relationships and a collaborative approach creating jobs and building sustainable businesses to retain graduates and future generations in the Adirondacks.

The North Country Innovation Hot Spot Program, hosted by Clarkson University, is a New York State-supported program charged with supporting and coordinating the regional entrepreneurial ecosystem.  Working with regional economic development partners and Clarkson University research centers, this program has consulted on over 400 projects and facilitated the creation of more than 160 new startup companies across the North Country region.  Support is provided in the areas of technology validation, prototyping, market research, investor relations and much more.

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Community news stories come from press releases and other notices from organizations, businesses, state agencies and other groups. Submit your contributions to Almanack Editor Melissa Hart at

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