Monday, November 9, 2020

Explorer launches $100,000 match challenge for year-end fundraising campaign

Heading into the final weeks of 2020, we’re reflecting on what an unpredictable year it has been. From the pandemic, to civil unrest, to extreme storms and wildfires fueled by climate change, 2020’s impacts have been far greater than anyone could have anticipated. These impacts have, of course, been felt locally and globally, at an individual level and also organizationally for us here at the Adirondack Explorer/Adirondack Almanack. And yet, one thing is certain: the hunger for news is stronger than ever before.

That’s why we’re excited to announce a $100,000 matching-gift challenge made possible by a gift from NewsMatch, a national campaign to raise dollars and awareness for nonprofit news, as well as Explorer Board members and donors. Will you help us turn that into $200,000?

Starting now—through December 31—your new contribution will be matched up to $5,000. Whether you commit to monthly giving or a one-time donation, the total impact will be doubled.

In an average year, this funding opportunity would be crucial to fulfilling our mission. But in 2020, it’s absolutely critical. The Adirondack Explorer has added essential reporting on park policy and water quality, and you’ve been hearing from those reporters from time to time here on the Almanack–providing information you need to make sure the Adirondacks are protected for generations to come. At the same time, we’ve been following how Coronavirus is affecting our communities.

This funding will help ensure we continue producing the high-quality, independent Adirondack journalism you’ve come to depend on—especially this year.

The time is now. Trusted journalism like ours has never mattered more.

Give today and double the impact of your donation.

With thanks,

Tracy Ormsbee, Adirondack Explorer publisher

As an added bonus, if you sign up to give monthly (automatic payments of any amount), you can choose a special thank you gift from us: An Adirondack Explorer hat or a year’s subscription to the magazine (for yourself or for a friend!).


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Tracy Ormsbee is the publisher of the Adirondack Explorer. When she’s not working – and it’s not black fly season – you can find her outdoors hiking, running, paddle boarding or reading a book on an Adirondack chair somewhere.

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