The Regional Office of Sustainable Tourism (ROOST) is conducting a short survey to help refine the destination marketing message for the Lake Champlain Region.

The Lake Champlain Region comprises the towns of Keeseville, Willsboro, Essex, Lewis, Elizabethtown, Westport, Moriah/Port Henry, Crown Point, and Ticonderoga in Essex County, New York.

The survey is designed to better understand what motivates people to live, work, and play in the region. Respondents are asked questions about the quality of particular activities, such as hiking, fishing, history experiences, and dining out. One example question asks respondents to describe the Lake Champlain Region to a friend.

Results from the survey will be used by ROOST and a committee, made up of business and community members from around the Lake Champlain Region, to refine the destination marketing message and to create a new brand statement. The brand statement is a concise summary of what makes the region unique and special as a place to live, do business, and visit. This will be used to set the message and tone for marketing efforts.

Both local residents and visitors of the Lake Champlain Region are encouraged to complete the short survey, which can be found at www.LakeChamplainRegion.com/Survey. Respondents to the survey will be entered into a drawing with three chances to win a $50 Visa Gift Card.