Thursday, March 25, 2021

Public input sought for a Whiteface Region brand study

wilmington cyclistsThe Regional Office of Sustainable Tourism (ROOST) in cooperation with the communities of Wilmington, Jay, Upper Jay, and Au Sable Forks, is undergoing a branding study and is looking for stakeholders, residents, and visitors to complete an online survey.

The survey is designed to help better understand what motivates people to visit the Whiteface Region in New York’s Adirondack Mountains. Respondents are asked questions about their perception of particular activities, such as hiking, fishing, mountain biking, dining, and visiting area attractions.

“The Whiteface Region provides a unique variety of experiences for both residents and travelers,” stated Savannah Doviak, the Whiteface Region Marketing Manager for ROOST. “The survey will help guide us in developing a cohesive marketing message to position the region as a great place to visit, live, and do business.”

Results from the survey will be used by ROOST and a committee, made up of business and community members to refine and update the brand for the region. A brand is a unique image and message that increases awareness of the region for both tourism and sustainable economic development. It reflects the customer’s impression of a product, destination, or organization.

Both local residents and visitors of the Whiteface Region are encouraged to complete the short survey, which can be found at Respondents to the survey will be entered into a drawing with three chances to win a $50 Visa Gift Card.

Photo provided by ROOST

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Community news stories come from press releases and other notices from organizations, businesses, state agencies and other groups. Submit your contributions to Almanack Editor Melissa Hart at

2 Responses

  1. Vanessa says:

    Good effort! But I feel like it’s gonna be tough to get past skiing. Most of the areas described in the survey are super rural, and much in Wilmington seems taken up by private land with fancy houses. I had not heard of a single one of the yearly events listed.

  2. GlideXC says:

    Looking for the best way to reduce overcrowding in the High Peaks? Get rid of ROOST!

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