Stewart’s Shops and the Regional Office of Sustainable Tourism (ROOST) are partnering this summer and fall to educate visitors on backcountry preparedness. As part of the Love Your ADK campaign, there will be messages aired at Stewart’s Shops locations about using the restroom before heading out to the trailhead and making sure adequate supplies are packed.
“The uptick in outdoor recreation is noticeable across the Adirondacks in every activity,” said Savannah Doviak, ROOST’s Special Project Manager. “Education is a great way to spread awareness in a meaningful way. We are excited to be working with Stewart’s Shops on this project to educate hikers and outdoor enthusiasts on preparedness, waste in the backcountry, and where restroom facilities are located.”
Backcountry preparedness is the main focus of ROOST’s Love Your ADK campaign. Love Your ADK was launched in April of 2020 in partnership between the Adirondack Mountain Club, Adirondack Council, New York Department of Environmental Conservation, and ROOST. The goal of the program is to create unified and up-to-date information that will help travelers and recreationists learn how to best prepare for their outdoor adventures.
‘Go Before You Go’
The “Go Before You Go” campaign will run through the summer and fall, from July through October, during the peak season for outdoor enthusiasts traveling to the Adirondacks. Video displays inside Stewart’s Shops locations will air two different videos with “Go Before You Go” messaging and other important hiking preparedness tips. Outdoors at fuel pump stations, similar messaging will also air in an audio ad.
“Stewart’s Shops has always been that quick stop on your way to the trailhead to stock up on snacks and drinks. We encourage everyone to do their part and ‘Go Before You Go’ and preserve the beauty of the Adirondack Park,” said Erica Komoroske, Stewart’s Shops Director of Public Affairs.
In addition to audio and video messaging, digital and print content was created for this campaign. On the Waste 101 page of the Love Your ADK website, ROOST has added a map that includes Stewart’s Shops, other public restrooms, and visitor centers. Rack cards will also be available at visitor center locations and other high-traffic locations with relevant information and a QR code that directs to the online map.
The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, along with the communities of Tupper Lake and Saranac Lake, all located within the Adirondacks in New York State. ROOST is also a Community Member of the Leave No Trace Center for Outdoor Ethics.
Stewart’s Shops is an employee- and family-owned and operated convenience store chain with over 345 locations in New York and southern Vermont.
View Video 1: https://www.youtube.com/watch?
View Video 2: https://www.youtube.com/watch?