Thursday, June 30, 2022

“Find Waldo Local in Lake Placid!” summer activity set for July 1-31

The iconic children’s book character in the red-and-white-striped shirt and black-rimmed specs is visiting twenty-five local businesses throughout the Lake Placid community this July. Celebrating its tenth anniversary in 2022, Find Waldo Local is a great summer vacation activity and a wonderful way to support local businesses, including, Where’s Waldo newcomers: Zack Nation, Curious Otter, and more.

Anyone who wishes to participate can pick up a “Find Waldo Local in Lake Placid!” stamp card, which contains the names of all the participating sites; with each Waldo they spot, they can get their card stamped or signed by the participating shop. To make things a little more challenging, there will be one slightly different Waldo hiding in The Bookstore Plus. Collecting store stamps or signatures at twenty or more businesses will entitle diligent seekers entry into a grand-prize drawing for Waldo books and paraphernalia.

Martin Handford’s collections of crowd scenes took the world by storm in the late 1980s, and since then the books have held a cherished place on bookstore shelves. More than 78 million Waldo books have been sold worldwide, and they’ve been translated into over thirty languages. An entire generation has grown up searching for Waldo.

Once again, in celebration of Waldo’s longevity and popularity, Candlewick Press is teaming up with the American Booksellers Association and hundreds of independent bookstores across the country for some hide-and-seek fun designed to encourage residents to patronize their local businesses. There is no charge to participate, and the hunt lasts for the entire month of July.

For more information about hunting for Waldo in Lake Placid, call The Bookstore Plus at (518) 523-2950.

Photo at top: Tenth anniversary of “Find Waldo Local in Lake Placid!” activity happening throughout month of July. (Adirondack Arts & Entertainment photo.)

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Community news stories come from press releases and other notices from organizations, businesses, state agencies and other groups. Submit your contributions to Almanack Editor Melissa Hart at [email protected]




One Response

  1. ADKresident says:

    What a fun, creative marketing campaign..love it! 🙂

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