Monday, August 29, 2022

2022 Adirondack Wine & Food Festival returned to sold-out crowd

LAKE GEORGE, N.Y. –  The 2022 Adirondack Wine & Food Festival returned after a 2-year hiatus due to COVID, with over 6,800 people in attendance and an estimated $4.1 million economic impact on the Greater Lake George Region.

The sixth-annual family-friendly wine and food spectacular sold out with over 4,000 attendees on Saturday, June 25, despite a weekend of unusually high temperatures.

“After two years off due to the COVID-19 pandemic, we weren’t sure what to expect; so we were thrilled when we sold out Saturday before the weekend hit, especially considering the 90 plus degree temps we had,” said Sasha Pardy, festival owner and co-owner of the Adirondack Winery (Presenting Sponsor) in Lake George. “I am so proud of the impact this event has on the economy of the Lake George region and our small family-owned producer vendors. I am looking forward to doing it bigger and better yet again next year!”

A post-festival attendee survey showed the Adirondack Wine & Food Festival brings an important demographic to the Lake George Region. With an average age of 44, this festival has broad appeal to all age groups. However, we are proud to report that the event draws a more affluent crowd to the region; 53% have a household income of $100,000 or greater.

The festival’s economic impact on the local region cannot be understated. Of the 6,837 total attendees, 89 percent either planned their trip to Lake George specifically to attend the festival or chose their dates based on when the festival occurred. That’s 6,084 people brought to Lake George because of the festival! Also important to note is that the festival brings new people – We introduced or brought back 2,740 people to Lake George who had either never been or hadn’t been back in 2+ years.

Adirondack Wine & Food Festival attendees. Photo provided by Colleen Senglaub, Adk Winery Marketing Specialist.

 

Festival attendees didn’t just spend money at the festival. While they were in town, 84 percent of attendees either shopped at local stores, visited local attractions, or took part in activities in the region, while 78 percent said they ate or drank at a local restaurant or bar while they were in town.

The festival also had a significant impact on the lodging industry in the Greater Lake George Region. The attendee survey found that 61 percent of ticket holders stayed one to 14 nights at an area lodging property, generating 10,044 room nights (based on single occupancy). People drove a long way to attend the festival, with attendees traveling from 33 states and 26.4% being from outside New York State.

This year’s Adirondack Wine & Food Festival featured nearly 120 of the finest New York State wine producers, craft beverage makers, artisan food vendors, food trucks and more, the most ever gathered for the Fest. New attractions included our VIP Cabana experience with tents provided by Adirondack Safari, along with a stilt walker, magician, dance troupe, and musician for entertainment.

Adirondack Wine & Food Festival Glass. Photo provided by Colleen Senglaub, Adk Winery Marketing Specialist.

The Culinary Tent got a huge revamp this year with 8 renowned area Chefs and Mixologists from the likes of Farmacy Restobar, Park 26, Cantina Saratoga, Hudson’s Private Chef Services, and more. The performers competed head-to-head in a hidden basket competition both days and conducted hourly culinary or mixology demonstrations utilizing food and craft beverages from festival vendors.

 

The Festival welcomed back Big Brothers and Big Sisters of the Southern Adirondacks (BBBSSADK) for the third year as the festival beneficiary.  Together, we raised nearly $23,000 ($22,967.08) through a portion of ticket sales revenue, the sale of Saratoga Water and Origin brand water bottles, raffle ticket sales for baskets filled with items donated by vendors, and donations from generous attendees.

“Wow! The festival patrons stepped up to the plate to help our kids this year in record numbers!” said Bill Moon, CEO of BBBSSADK. “We raised almost $23,000 to help secure mentors for the 152 youth currently on our waitlist; every child deserves a mentor, and the Adirondack Wine & Food Fest is helping us make that a reality. These funds will make so many opportunities and experiences possible for the children in our community. Our most heartfelt appreciation to our partners Adirondack Festivals for their continued dedication to our community and those who need us the most. Cheers to everyone & we can’t wait to see everyone next year!”

An Adirondack Wine & Food Festival vendor pours a glass of the good stuff. Photo provided by Colleen Senglaub, Adk Winery Marketing Specialist.

The 2022 Adirondack Wine & Food Festival was held Saturday, June 25, and Sunday, June 26, at Charles R. Wood Festival Commons in the Village of Lake George. The At-Gate ticket price was $45 and included a souvenir wine glass for wine tasting, a complimentary program, and festival bag.

 

Attendee Metrics

Total Tickets Sold: 6,059    |    Total Attendance: 6,837

Gender Breakdown: 60% Female | 39% Male | 1% Other

Attendee Age: >20: 8% | 20s: 18% | 30s: 22% |  40s: 18%  |  50s: 22% | 60s+ 12%

Attendee Location: 33 States | 73.7% from around NYS

 

Key Results

$4.1 Million Economic Impact

90% Planned their trip or chose the dates of their trip to Lake George specifically to attend the festival.

26% Had never been to Lake George or hadn’t been back in 5+ years.

61% Stayed 1-14 nights in the region.

10,044 Total hotel room nights generated, based on single occupancy.

84% Shopped and/or visited local attractions.

78% Ate or drank at a local bar or restaurant.

96% Would attend the 2023 Adirondack Wine & Food Festival.

53% Had a household income of $100,000 or greater.

 

About Adirondack Festivals LLC:

Founded in 2014, Adirondack Festivals LLC is based out of Queensbury, N.Y., and owned by Sasha Pardy, who is also the co-owner and president of Adirondack Winery, the presenting sponsor of the Adirondack Wine & Food Festival.  The festival is held annually, the last weekend of June, at the Charles R. Wood Festival Commons in Lake George, N.Y.

 

About Big Brothers Big Sisters of the Southern Adirondacks:

Since 1975, Big Brothers Big Sisters of the Southern Adirondacks has changed the lives of children by matching them with caring adults who guide them on a path to success throughout Warren, Washington and northern Saratoga counties.  Big Brothers Big Sisters of America is a 501(c)(3) nonprofit organization.

 

Photo at top: The 2022 Adirondack Wine & Food Festival raised nearly $23,000 for Big Brothers Big Sisters of the Southern Adirondacks. Photo provided by Colleen Senglaub, Adk Winery Marketing Specialist.

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Community news stories come from press releases and other notices from organizations, businesses, state agencies and other groups. Submit your contributions to Almanack Editor Melissa Hart at editor@adirondackalmanack.com.




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