PAUL SMITHS- The Paul Smith’s College VIC announced the release of its new mobile app that provides an interactive trail map with location services for ease of use on trail system. Content development began in July 2022. App Released in BETA mode to the Public in August. The past two years have been a story of growth, particularly in terms of technology. In August, the VIC
announced a “soft launch” of its new mobile phone application, that would allow users to view their location on an interactive map and explore points of interest along the trails. The app was developed by Frameless Technologies, whose mission is to “create immersive engagement opportunities for innovative brands to attract clients, visitors, and talent.”
Chief Executive Officer, Michaela Gaaserud a seasonal resident of Rainbow Lake, noted that her company “appreciated the opportunity to team with Paul Smith’s VIC to provide enhanced services to
the public and enable enjoyment of the wonderful facilities and outdoor experience they offer!” Frameless Technologies has worked with several North Country Organizations before the VIC, including Paul Smith’s College, The Wild Center, and the Regional Office of Sustainable Tourism (ROOST).
Aaron Schwartzbard, Frameless Technologies Chief Technology Officer noted that the company is “excited to provide the VIC with an app that not only features geo location services to visitors while on the trails, but also allows staff to update information such as animal sightings and trail conditions in real-time.” The location feature is the most notable component of the app, allowing users to pan in and out of the trail system. Also, clickable points of interest have photos and educational information for each location.
Director of the VIC, Scott van Laer says that he “appreciates the location function that gives people a sense of direction and place. The trails at a Nordic Center are often very different, and they are groomed in the winter. We hope that the app serves as a tool for visitors in enhancing their experience of the trails.” Over the next year, the VIC plans to expand its content to include audio of its interpretive signs. The App is available for free download for Apple and Android phones through the Apple Store and Google Play, respectively.
Photo at top: Paul Smith’s College VIC. Paul Smith’s College VIC website photo.