Friday, April 21, 2023

ROOST plans for 2024 solar eclipse, public meeting set for May 10

 

Solar eclipse 2024 graphic.

Lake Placid, NY – The Regional Office of Sustainable Tourism (ROOST) has begun its efforts to assist local businesses, communities, residents, and visitors in planning for the solar eclipse, taking place next April. The Adirondack region anticipates increased visitation leading up to this celestial event. Solar eclipses have proven to be a significant draw for visitors who travel to experience being in its “path of totality.”

 

During the afternoon of April 8, 2024, the moon will pass between the sun and Earth, completely blocking the face of the sun and creating a shadow over much of the Adirondacks. Most of the region will be in this “path of totality” meaning that the most significant part of the moon’s umbra, or shadow, will be directly over the region, plunging it into darkness during the normally bright afternoon hours.

ROOST’s solar eclipse planning includes a public meeting for businesses, communities, and local residents. ROOST is also developing a business resource toolkit with eclipse-related information and materials for local businesses and community members. The virtual public meeting will take place on May 10 at 5:30 p.m., and will provide information about various aspects of eclipse planning for businesses and communities. Meeting organizers will discuss the impact that a solar eclipse can have on a region, along with considerations for businesses and communities. The meeting will take place via Zoom and will be open to all business owners, town officials, community-based organizations, and residents. Advanced registration can be found at ROOSTAdk.com/eclipse2024.

 

In preparation for the public meeting, ROOST has designed a brief survey to assess plans that businesses and community organizations are considering, and to learn about additional guidance that businesses and organizations may require. It is also geared to learn what businesses may not be open for business during the 2024 eclipse so that plans can be made accordingly. The survey is currently open to all Adirondack region businesses and communities, and can be accessed at ROOSTAdk.com/eclipse2024.

 

ROOST has also developed a website that shares specific information about viewing the solar eclipse from the Adirondacks. 2024-eclipse.com features a countdown clock, background information about the eclipse, a map showcasing the path of totality, frequently asked questions, and information about events in the region. The website will be updated with additional information as it becomes available throughout the year. Local businesses and communities are encouraged to share the website with residents, visitors, and potential visitors to the region.

Woman looking up at a solar eclipse with safety glasses.

Photo courtesy of the Regional Office of Sustainable Tourism.

User Interface/User Experience (UI/UX) Designer Emilee Hazelden explained that the site has been designed to be user-friendly so that users can easily access the information when planning their visit.

 

“We are excited that most of the Adirondacks will be in the path of totality, and we are confident that this site will help guide anyone to the Adirondacks who is looking for the ultimate viewing experience,” Hazelden said.

 

According to ROOST Director of Marketing Michelle Clement, the Adirondack region is within a day’s drive for 25 percent of the entire North American population. As a result, it is expected that many will visit the region, hoping to experience the total solar eclipse in one of the most beautiful parts of the country, with its open vistas and clear skies. In anticipation of increased travel, local businesses, attractions and communities are beginning to plan events, determining optimal places for viewing, and establishing various activities throughout the region. 2024-eclipse.com will serve as a central location for sharing information about these activities and events, as businesses, attractions and communities prepare. Visitors, potential visitors and those interested in learning more about the solar eclipse are encouraged to refer to the site ahead of their visit.

 

“Beginning these conversations early will allow the Adirondack region to be as prepared as possible for the unprecedented April event,” Clement said. “Throughout the year we will be working with our communities, local organizations, and business owners to put plans in place… Preparing for an influx of solar eclipse enthusiasts is important, especially during what is typically one of the quieter times of year in our communities. ROOST is being thoughtful about planning and ensuring that we are helping our businesses, attractions, and towns maximize this opportunity.”

 

According to ROOST Director of Digital Strategy Jasen Lawrence, preparing for the eclipse is imperative.

 

“ROOST encourages vacation opportunities in the Adirondacks throughout the year, and certainly during interesting and unique events,” Lawrence said. “The website will help to ensure that visitors to the region during the eclipse have all the information that they need, while also assisting our local communities plan their eclipse-related events and share them with the public. The website is an important tool for information distribution, event planning, sharing ideas, communicating with visitors, and offering resources.”

 

The Regional Office of Sustainable Tourism is the destination marketing and management organization for Hamilton and Essex counties, along with the communities of Lake Placid, Tupper Lake and Saranac Lake, all located within the Adirondacks in New York state.

 

Photo at top: Solar eclipse 2024 graphic. Photo courtesy of the Regional Office of Sustainable Tourism.

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Community news stories come from press releases and other notices from organizations, businesses, state agencies and other groups. Submit your contributions to Almanack Editor Melissa Hart at editor@adirondackalmanack.com.




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