The Regional Office of Sustainable Tourism (ROOST) has received two awards from the New York State Tourism Industry Association (NYSTIA).
The awards were announced on May 5, in observance of National Travel and Tourism Week, recognizing outstanding initiatives and achievements of New York state’s destination marketing organizations, attractions, and other tourism-related businesses. Categories included marketing campaigns, destination management initiatives, location stewardship, innovation and leadership.
The NYSTIA “Economic Development & Destination Improvement” award recognized ROOST for its transition from a destination marketing organization (DMO) to a destination marketing and management organization (DMMO). “The distinction is significant,” according to James McKenna, CEO of ROOST. “Historically, the role of organizations like ROOST has simply been to boost the economic impact of tourism for the region. While ROOST continues to do that, it is also focused on its partnerships with local governments, businesses, organizations and community members. These partnerships help to ensure that we develop and support initiatives that enhance the lives of community residents while contributing positively to tourism infrastructure and the tourism economy. ROOST and its partners have forged this partnership to encourage sustainability of the region – economically, socially and environmentally.”