Anyone paying attention to the rapid rise of tick-borne diseases has heard the advice on avoiding tick bites. The advice we are hearing is not wrong, just very incomplete.
Most information to the public suggests wearing light colored clothing, tucking your pants into your socks, and checking your body carefully after possible exposure. The intent is to keep ticks away from your skin, and to remove them promptly if they succeed in attaching. This was sufficient when Lyme disease was the only real worry, since research has shown the Lyme disease organism is not transmitted until the tick has been attached for hours.