Tuesday, July 31, 2012

Adirondack Family Activities: Adirondack Art Walks

Although I am not in the market to buy art, I am always in the market to experience it. Monthly Adirondack Art Walks are always buzzing with activity. Young people are receiving instruction as they paint on easels set up on a street corner. Musicians are tucked in gazebos and under tents. Wood carvers and other artists welcome people into galleries. The atmosphere is always extremely friendly.

My children are used to going to museums and walking through shows since this is what they have been doing since each was in a stroller. Each art galley is like a mini museum showcasing creativity. Children can also put a different perspective to everything. My daughter still can see a mermaid in practically any piece of modern art and my son is curious about the artistic process. » Continue Reading.


Monday, July 16, 2012

Sandy Hildreth: The Cruel Art of Nature

Great Blue Heron NestI am an artist who, like many others in our world, am inspired by the natural environment around me. In most cases it is the beauty of a place, or the subtle, interesting colors of some rocks, the freeform shape of a brook twisting through a beaver meadow, or sun glistening on a mountain summit. All pretty positive, attractive, peaceful images – the harmony of the natural world.

In a place like the Adirondacks, there are a lot of artists, writers, musicians, and more who gain inspiration from the world around them. » Continue Reading.


Tuesday, July 10, 2012

Painting The Adks ‘Big’: Tim Fortune and Matt Burnett

Tim Fortune, watercolor paintingArt and nature. The nature of art. Nature effecting art. The Paul Smith’s College VIC, under the direction of canoe guru Brian McDonnell, is doing a pretty good job of tackling these issues. For over a year now Brian has done both the physical work of building and maintaining trails and buildings on the property and he’s also managed to have a full, year round schedule of events, programs, and some fine exhibits of art in the visitors center.

Currently on display are paintings by Saranac Lake artists Tim Fortune and Matt Burnett. Both paint the natural world of the Adirondacks and both paint big. Very accomplished small paintings are on display too, but it’s the large scale images that are truly moving. » Continue Reading.


Wednesday, June 27, 2012

Sandra Hildreth: Nature and Art

Sandra Hildreth, Plein Air PaintingTwo weeks ago I was able to attend a plein air painting event in the Finger Lakes area – where artists seek out scenic spots and paint outdoors, on location. Being an Adirondack artist, I chose to avoid the busy vineyards, docks and sailboats on Canandaigua Lake and spent my time finding trails and wilder views to paint. The landscape there was very scenic, yet I learned it was very different from the Adirondacks.

The first day I painted, I’d done some prior internet research and had directions to a place called ‘Bare Hill”. The Finger Lakes are long, glacier carved gouges in the earth embraced by high ridges and flat topped hills at the southern end. Bare Hill was one of these, it’s steep slopes wooded down to the water, but the top was clear. A sign indicated according to Seneca legend it had been an early settlement. I wandered around, eventually painted a view of the lake, and never saw another person. I sensed it was a very spiritual place for the native peoples. » Continue Reading.


Tuesday, June 26, 2012

40th Annual Forge Festival of Arts & Crafts

The 40th Annual Forge Festival of Arts and Crafts will be held this weekend, June 30th to July 1st, at the North Street Recreation Center. Hours are Saturday, 9am – 5pm, and Sunday 10am – 4pm.

Over 60 skilled venders that were hand-selected from across five states will be featuring an extensive assortment of hand crafted items. Venders will be offering everything from woodworking and paintings to quilts and candles. Maple syrup, jam, popcorn and old fashion fudge will also be some of the delicious treats available at this year’s Forge Festival of Arts and Crafts. » Continue Reading.


Friday, May 25, 2012

Summer Arts in the Adirondacks

Memorial Day weekend brings fresh paint and new displays to the various galleries and arts venues throughout the Adirondacks.

In Saranac Lake, this is the last week at the Adirondack Artists Guild for “Sunrise-Sunset”, an exhibit of photographs by Barry Lobdell. Opening June 1 will be “Favorite Majicks”, paintings by Meg Bernstein. At NorthWind Fine Arts, blacksmith David Woodward is the featured artist (see photo).

His work will also be found on top of the new Adirondack Carousel building (grand opening May 26) in the form of a hand-crafted weather vane. A number of area artists donated their art skills to the new carousel! The next featured artist at NorthWind will be Phil Gallos with an exhibit of photographs: “Butterflies & Boulders”. A live production of “Pinocchio”  is going on at Pendragon Theatre. “A Steady Rain” and “The Last 5 Years” are on the schedule for June performances. “Cooter & the Crawlies” are playing at Bluseed Studios on May 26. » Continue Reading.


Sunday, May 20, 2012

Vote Online in Champlain Area Trails Writing Contest

From the power of a turtle-crossing sign to the secret of the “Coon Mountain panther,” from the healing potential of a hike to the 1.5 tons of Vidalia onions sold in Willsboro, the 11 final entries for the second CATS Travel Writing Contest offer a  taste of the riches that the Champlain Valley offers.

“We invite everybody to visit our website, read the articles, and vote for their favorite,” said Chris Maron, executive director of CATS. “People can read the stories describing trails, local businesses, and the enjoyment of this area at our website (www.champlainareatrails.com).” » Continue Reading.


Tuesday, May 15, 2012

Adirondack Family Activities: Adirondack Kids Art Exhibit

For the past twelve years, The Adirondack Kids father and son author team of Gary and Justin VanRiper have been bringing Adirondack stories into our homes, libraries and schools through their middle reader chapter books.  Opening this May 19th at The View in Old Forge is an art exhibit focusing on 40 pieces of original artwork from the pages of those familiar books.

“We are excited about this exhibit,” says Gary VanRiper. “The Adirondack Kids books have received a lot of attention. This time the focus is going to be on the wonderful artwork on the covers and within the pages of our books.”

According to VanRiper, illustrator Susan Loeffler has illustrated all 12 of the book covers, posters and even a coloring book with the interior drawings completed by Carol VanRiper, making these books truly a family affair. » Continue Reading.


Friday, May 11, 2012

Adirondack Young People’s Poetry Program Selections

The Lake Placid Institute (LPI) has announced the poets selected for the 2012 Great Adirondack Young People’s Poetry Program. Hundreds of poems submitted for LPI’s annual young people’s poetry program: Words from the Woods. The 48 poems selected for special merit were chosen by Dr. Sarah Barber, a Visiting Assistant Professor of Poetry at St. Lawrence University.

All are invited to an award ceremony at the Lake Placid Center for the Arts on Saturday, May 12th at 3pm.  Admission is free. » Continue Reading.


Thursday, May 10, 2012

Adirondack Events Set for NY Heritage Weekend

Organizations throughout the state will celebrate New York history during this year’s New York Heritage Weekend on May 19th & 20th. Now in its 3rd year, the weekend will offer special programs, discounted or free admission to sites and events that celebrate national, state or local heritage. Guided hikes, local history festivals, historic garden events, open historic houses, and events that explore all kinds of New York culture and history are on tap. Last year Heritage Weekend hosted 166 Heritage Weekend events with 143 federal, state, and private organizations. For a full searchable listing of events, and maps see www.heritageweekend.org . » Continue Reading.


Wednesday, May 9, 2012

Paddlers Photo Contest Deadline This Week

There are only three more days until the deadline for submissions to the Adirondack Paddlers Photo Contest.  By this Friday, May 11, photos from pond lilies to loon babies should be on their way to the contest’s Flickr site.  Start the process at Adirondack Explorer.

Mountainman Outdoor Supply Company, View, and the Adirondack Explorer are co-sponsoring the inaugural contest.  The rules are simple: photos have to have been taken in the Adirondack Park and from a canoe or kayak. » Continue Reading.


Tuesday, May 8, 2012

Northeast National Pastel Exhibition Opening at View

View launches its summer season of exhibitions with the opening reception for the 8th Annual Northeast National Pastel Exhibition on Friday, May 11 from 5-7pm. Awards will be announced during the opening reception while visitors enjoy wine and hors d’oeuvres and Ed Meelan and Michael Gilbert provide blues and jazz on a muted trumpet and piano.

The exhibition a gathering of 100 works in pastel will present artwork from renowned artists from across North America.  Over $5,000 in prizes will awarded to paintings chosen by the Juror of awards Martha Deming TWSA, PSA. » Continue Reading.


Thursday, April 26, 2012

Sandy Hildreth: It Takes a Village to Raise a Carousel

On Monday April 23, history was made – the carousel mechanicals were delivered to the Adirondack Carousel site in Saranac Lake and assembly began. As mysterious and amazing as the actual metal structure is, the “barn-raising” experience of being a volunteer for this project is even more fantastic.

I’m sure there are other communities, large and small, where this kind of thing happens, but I am so proud to be part of this community. In grade school in Wisconsin I remember learning about “barn-raising” in a social studies class. When a farmer needed to build a house or barn, the word would go out, a date would be chosen, and all his friends and neighbors would show up and work together. With that kind of cooperation, a building could go up in a day or 2. I recall thinking ‘isn’t that nice – too bad we don’t do things like that any more”. Well, I’ve learned that here in Saranac Lake the concept is not dead and out-dated. From the ice palace to the carousel, when there is a need – community members here step up to the plate.

I started out being the volunteer painter of one of the carousel animals – the otter. Then the bald eagle and this past fall, the black bear. That was fun. The paints were donated by Golden Paints and all I had to do was apply them to these beautifully carved animals (also donated). Then they needed some large panels to be decoratively painted and I jumped in and took command. Rounded up 9 other artists and we got them done with scenes from the area and native wild flowers. They will decorate the upper structure of the carousel.


The carousel animals have been around for several years – touring, animals in residence at various locations, doing press conferences, etc. Well, all that moving around took it’s toll and many of them had nicks and scrapes, so I recently spent several days touching them all up. Then they all needed an “isolation coat” of acrylic varnish and finally, beginning on April 23, they all got a final coat of hard, glossy varnish and will need at least one more coat. Through this process I guess I got to intimately know all the animals – every nook and cranny! The workmanship is absolutely fantastic. One of the unique qualities of the Adirondack Carousel, besides the fact that the animals are all native to the region, are the lady bugs and the decorations. I learned about the “romance side” – the right side of each animal, which will be facing out and has most of the added on decorative elements.

Every animal has at least one and usually several ladybugs. Some are carved, some are painted. Some are life-size, one is gigantic! While down on hands and knees applying varnish I discovered one carved lady-bug wearing snorkel googles! On another animal there is a carved fish that is part of the saddle that has a ladybug in it’s mouth! There are painted trilliums, baby bunnies, lily pads and sun-bathing frogs, a monarch butterfly caterpillar, a mouse with a chunk of Swiss cheese – riders will have as much fun examining their rides as they will riding! It’s been said that there will need to be times when the carousel will remain stationary just so people can climb on board and walk around and delightfully examine the animals, discovering all their hidden treasures.

The carousel building is the true example of community spirit. At the corner of Depot St., and Bloomingdale Ave (route 3), it has been entirely built by volunteers. This “barn-raising” has taken months, but the generosity of individuals, organizations, contractors, and businesses has been unmatched. The excavation, foundation, construction, heating, wiring, painting, staining – all done by volunteers. The carousel mechanicals came by truck from Texas and word was put out via Facebook, email, and “mouth” and a volunteer crew was there Monday morning to help.

Doors had to be removed to make room to carry the machinery in. A lift was loaned by a company in Lake Placid. And by 5 pm the skeleton of a carousel was standing. Probably unchanged over the last 100 years, the structure has what looks like giant clock mechanicals or a medieval torture machine in the center. A large geared wheel is at the top. 10 geared, rotating arms project outward to form a 10 sided (decagon) structure overhead. The animals will eventually be mounted to rods attached to the rotating overhead rods. When the carousel turns, the overhead rods will rotate and the animals move up and down. At the outer edge of the upper structure there were some steel rods hanging down – from these the carousel floor will be suspended. It’s an amazing contraption! It will be an amazing carousel.

If construction continues on schedule, the opening date will be May 26, 2012. For more information check Adirondack Carousel or find them on Facebook. Donations will still be accepted.


Thursday, April 19, 2012

Adirondack Tourism: Social Media Creativity

April in the Adirondacks is…..well…quiet. As far as tourism activity, it traditionally represents the transition month between winter/ski season and the beginning of summer travel. It’s also a time when many north country folk head south for vacation, coinciding with school breaks. Lake Placid welcomes its share of conference attendees in April, but by May the whole region sees more visitors arriving to hike, bike, paddle and fish.

To me, it’s also a good time to ramp up for the busy season; develop content, fine-tune promotional schedules, and to conduct some online social media experiments.

Did you hear about the Adirondack park-wide floodlights installation that was proposed?

Essentially, I began April by distributing a press release on lakeplacid.com via social networking mechanisms. The release announced that “a proposal to install floodlights throughout New York’s Adirondacks aims to extend the Park’s open hours, and improve visibility at night.”

Simulcast at 8:00 a.m. on both Twitter and Facebook, the reviews started coming in right away. Depending on the topic, a typical Facebook post for Lake Placid will garner 2-5 comments on average. On this one, we had over 20 comments before noon on a Sunday, with sentiments that varied from chuckles to outrage that we should “keep the Adirondacks wild”. I even received an email from a friend in Saratoga offering to do whatever necessary to help me “stop this criminal outrage”.

By 2:00 p.m. most had come to the realization that it was an April Fool’s joke.

Why did we do this? Well, for one thing, April Fool’s Day is my favorite holiday. But, truly, this type of activity is just one more way to maintain top of mind awareness. The communications landscape has dramatically changed since the days when we sent out press releases to traditional media and hoped they’d print it. The countless channels of outreach available now offer unlimited potential to increase our target market reach.

That potential DOES exist, however, one can distribute a message via social media, SEO release, blog feature AND video and still be completely ignored. In order for a message to stand out in a very noisy marketplace, it must be inspired and creative.

We’ve all heard about videos that have gone “viral”. How does it happen? 60 hours of video is uploaded every minute to YouTube, the video search engine. Only a tiny fraction of those videos will go “viral” – or achieve millions of views. It’s every brand manager’s dream to obtain positive viral status and become an overnight success.

According to Kevin Allocca, the trends manager at YouTube, those videos that go viral meet three criteria: 1. they are unexpected, 2. they are further ignited (shared) by a “tastemaker”, or an influencer worthy of imitation, (such as popular late night TV hosts), and 3. they are subject to community participation: the video inspires creativity, and we become part of the phenomenon by sharing and sometimes imitating its content.

What’s that have to do with my press release? Advertisers have known for ages that incorporating humor is an effective way to connect with target markets via emotional appeal, and/or humanizing a brand.

By creating an April Fool’s message about a faux proposal that would negatively affect our product, and sending it to our existing ambassadors via social media, we elicited an emotional response. The release underscored the fact that the Adirondacks are a protected wilderness without light pollution; a product differentiator. We confirmed that our Facebook fans and Twitter followers are fiercely protective of their favorite destination. In fact, it can be surmised from comments both online and anecdotally in person that there were many who were immediately ready to join the made-up Park in the Dark Coalition that had formed to fight the proposal as referenced in the release.

The anecdotal references are good, but the response to this project was also tracked with Google analytics, Facebook and Twitter click statistics. I didn’t reach anywhere near a million viewers, but this one-time post on just two major social networks did garner about 2,000 unique visits to lakeplacid.com directly from those social networks on both mobile and web platforms. We know that visitors spent an average of 2:24 minutes on the page, (presumably to get to the end of the release where they learned it was a prank). We also know that the bounce rate was high: nearly 80% of the visitors then left the site without visiting any other pages. (This is why I won’t be using this faux story tactic as an exclusive destination marketing strategy.)

The biggest benefits of this type of communication is the resulting top of mind awareness that it helps to maintain. It facilitated engagement with our ambassadors, and increased the potential exposure of the Adirondack destination’s name via the sharing nature of social media.

In addition, it did gain media attention, as the release was also picked up by an about.com writer who listed the prank as one of the “Best Fake USA Travel news from April Fools Day 2012”.

The trick is to integrate this type of humor into our communications year-round. And humor isn’t easy to convey successfully. The challenge is to incorporate this witty style of promotion while maintaining the professional integrity of your brand, product and organization.

I try to incorporate creative descriptions and phrases into social messaging, and it is a required industry skill to craft a standout headline for a press release. It all goes back to creativity: and the overall objective is to evoke an emotional response.

I wonder how many will cry over next spring’s Mud Season Wrestling Festival.

Kimberly Rielly is the director of communications at the Lake Placid CVB/Regional Office of Sustainable Tourism


Thursday, April 5, 2012

Sandy Hildreth: Finding ‘The Great Adirondack Pass’

During the research I did several years ago about historic landscape painting in the Adirondacks, I came across a painting that took me deep into the High Peaks region, told me a wonderful story, and led me to some interesting discoveries.

In my two earlier posts on this topic, I provided some of the background about the development of landscape painting in the 19th century. While researching, I made several trips to the Adirondack Museum, in Blue Mountain Lake, to look at the many wonderful paintings in their collection. One of my goals was to try to visit some of the sites I could identify and do my own paintings of them – 150 years later.

There is a painting in the museum that really captured my attention. “The Great Adirondack Pass, Painted on the Spot, 1837”, by Charles Cromwell Ingham. It depicts a bare rocky cliff on the right side of the painting and what looks like two gigantic glacial erratics in the center foreground. It will probably not be clear in the reproduction, but in the lower left corner is a small figure of an artist, and at the base of the very dark rock in the center, there is a tiny little person. I noticed these when I saw the actual painting in the Adirondack Museum. I couldn’t help but be amazed at the size of the two rocks. Compared to the person at the base of the dark rock, it is at least 10 times the height of that person, perhaps more. That makes this unique glacial erratic 50-60 feet high. Huge! I decided I would try to find this place.

Reading in “Fair Wilderness: American Paintings in the Collection of the Adirondack Museum”, I learned that Charles Cromwell Ingham was a portrait painter invited by Archibald McIntyre to join a geological survey expedition – the first to make the ascent of Mount Marcy, in August of 1837. In another book I read it was reported that Ingham passed out several times while doing the climb because it was so strenuous. Also on the expedition was Dr. Ebenezer Emmons, the state geologist of New York. Ingham was brought along to visually record the trip as pictorial accuracy was deemed very important – this was before the use of cameras. “Fair Wilderness” also explained that this location is now known as Indian Pass – that I could find!

So one Columbus Day weekend I packed what I needed for a day trip, including the Adirondack Mountain Club “Guide to Adirondack Trails: High Peaks Region”, drove to the Upper Works trail head and hiked the Indian Pass trail. This is a very rugged trail that goes from Upper Works, through Indian Pass between the massive cliffs of Wallface Mountain and the McIntyre Range, and about 11 miles later ends up at the Adirondack Loj trailhead near Lake Placid. “Fair Wilderness” included several quotes that further identified the location. Another artist who visited the pass later in 1837 noted there is “a sloping platform amidst the rocks where the finest view of the whole scene is to be obtained”. He also predicted that the site would soon host resorts and lodges and be more popular than Niagara Falls! Later author Alfred Billings Street wrote “I wish to bear testimony to the accuracy” of an engraving that was done based on Ingham’s painting.

I was on a mission to find those two gigantic rocks. It’s approximately 5 miles from the trailhead to the summit of the pass, an elevation of 2660 feet. It was a brisk fall day, many of the leaves were already off, and I found the trail to be one of the most challenging I had ever climbed at that time. Up and over boulders, steep and narrow – I tried to imagine the expedition in 1837 – before there were any trails or man-made ladders to help get you up through the steep sections. After a few hours of climbing I encountered a small sign and arrow that said “summit rock”. Stepping out onto the bare sloping rock I had the barren cliff of Wallface to my right – exactly as it was in Ingham’s painting. Out in front of me the land sloped downward and in the hazy distance I could just barely see the light reflecting off of Henderson Lake – also in Ingham’s painting. This had to be the spot where he painted – but where were those two gigantic rocks?

I took photographs, did some sketches, and had a snack and then I heard another hiker approaching, coming from the opposite direction. I stepped back onto the trail to meet him, showed him my sketch (based on the painting) and asked if he’d seen a couple of big rocks – and he said he had. I thanked him and continued on past summit rock – which I later learned is not really the summit but does have the best view to the West. It did not take long, maybe another quarter mile, and I found them. There were indeed pine trees growing out of the top of the one on the left and the one on the right had a funny bump on the top – just like Ingham’s painting.

They were surrounded by trees and underbrush and nearly impossible to step back far enough to get a decent photograph of both of them. The hiking trail passes directly next to the rocks. But my big discovery was that they were not anywhere as large as Ingham had painted them. What was he thinking? Supposedly he created the painting “on the spot”! How could he be so inaccurate? By my estimation the rocks were twice as tall as I am, maybe three times – so perhaps 11-15 feet high (not 60!).

I took as many photos as I could and then with daylight waning, headed back down the trail, feeling very successful. It wasn’t long before I did my own painting of the two rocks and the view, based on my photos – only it was a little disappointing. The research and the journey had been so exciting but my painting wasn’t very exciting. Two rocks and a cliff. There was no way to understand the scale of the rocks. In my painting they just looked like two boulders – four feet high, six feet? There was no way to tell.

Then it hit me – Charles Ingham may have painted “on the spot”, but I bet when he got the painting back to his studio to finish, he too probably felt he needed to do something to show the actual size of the rocks. I can imagine him remembering the rigors and challenges of this hike into uncharted territory – I thought it was rugged and I had a marked trail to follow. So Charles Cromwell Ingham painted a little person into his painting – something to give the rocks some scale. And he painted himself in the corner, painting. In his memory, perhaps he believed the rocks to be the size of a 6 story building!

So, with a friend to accompany me, I hiked back through Indian Pass and had a photo of myself taken in front of the rocks. Back in my studio, I did a new painting: “Self-portrait in Indian Pass” , which one of my children will inherit someday. I have great respect for all the artists of the past, but I now understand a bit more about what “artistic license” means. I’m sure Mr. Ingham did sketch and paint on the spot – it would be my guess that he did what he could in a few hours, not wanting to hold up the expedition. He was working with oil paints, so probably did more of a sketch than a complete painting, otherwise it would have taken days for the paint to dry. The canvas was then most likely removed from the wooden stretcher bars and rolled up and put in a pack for ease of transportation. Ingham might have rendered the rocks from that specific location, and he might have also sketched the view from the more open “summit rock”. Then I bet he combined the two when he completed the painting of the “Great Adirondack Pass” in his studio. When he realized there was no way for the viewer to understand the size of the rocks or the ruggedness of the terrain, he added the little figures to the painting, for scale. Mystery solved!

If you visit the Adirondack Museum, look for “The Great Adirondack Pass”. See what kind of story it tells you!



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