In October 1947, pilot Betty Pettitt moved to Indianapolis and joined a staff (for automobile maker Kaiser-Frazer) that included an unusual co-worker: a skywriter who handled the company’s airborne advertising. Skywriting was once expected to prevail as the prime advertising method of the future, only to drop into a steep decline when a new technology, television, provided a reliable method of reaching mass numbers of consumers without having to rely on the whims of weather. But for a few decades, skywriting was a very popular method of advertising and provided excellent employment for skilled pilots.
As luck would have it, Betty’s skywriting co-worker soon opted for a salesman’s position, leaving her as his obvious replacement. Something as complex as creating huge letters high in the sky would surely require extensive training. It wasn’t, after all, the same concept as writing letters by hand, as Betty explained: “When you remember that you are writing so someone below can read it, you find it is just like writing backwards on a steamy window so someone outside can read it…. It’s all done backwards and upside down.” » Continue Reading.