It must be hard to foster a decent public image if your family was responsible for spreading the plagues across Europe, Asia and North Africa that killed between 75 and 200 million people. If rats were able to launch a rebranding campaign, it would never work. I imagine that even NetReputation.com would throw up their hands and give a refund.
But in spite of the many problems they cause, rats do have a few entries in the positive side of their ledger. In a CBC Radio interview, Bobby Corrigan, a renowned NYC rodentologist (yes, there is such a thing) said rats are “the most important mammal group to homo sapiens.” In addition to being test subjects for innumerable studies on human diseases and new drugs, rats have provided insights into our neurology which may not otherwise have been made, especially the way richness of environment affects brain development. They can sniff out land mines better than any human technology, and can accurately tell if a patient has tuberculosis.