Poinsettias are among the most popular potted flowering or foliage plants of the Christmas Season. They have been for decades. According to the most recent United States Department of Agriculture (USDA) statistics available, the wholesale value of U.S. grown poinsettias was roughly $140 million in 2015; $143.7 million in 2014. (By comparison, the 2015 wholesale value of orchids was about $288.3 million; chrysanthemums, $16.7 million; Easter lilies, $24.3 million.)
Long-recognized as the largest and most successful poinsettia breeder in the world, Paul Ecke Ranch in Encinitas, California was founded in 1924, by German immigrant entrepreneurs who moved to the US in 1902. For three generations, the Ecke family grew and sold poinsettias; first as field-grown landscape and mother plants and as cut flowers and, eventually, as greenhouse-grown stock plants. They moved their stock production facility to Guatemala during the 1990s and, in 2012, sold the business and the name. The leadership team stayed on. » Continue Reading.