In Part One of Adirondack Snowmobile History, we traced the emergence of snow machines in the early 1900s, in Part Two we looked at the development of the personal sled that is so familiar today. Part Three followed the explosion of makes and models and the spread of snowmobiling throughout the Adirondack region with races, clubs, and dealers taking advantage of the boon in snowmobile sales that occurred from 1965 to 1970. Part Four covered the emerging conflicts over snowmobiles in the Adirondack Region, a topic we’ll conclude this series with today.
As the the 1970s began, new snowmobile clubs and riders argued for more trails and Adirondack locals increased their investment in the industry. The New York Times, noted in an piece tilted “Snowmobiles in the Adirondacks” in 1972:
An economic boom is putt-putting into the remote fringes of the Adirondack Forest Preserve these days on the rubber tracks and diminutive skis of the snowmobile. Some restaurants, banks, gasoline stations, and grocery stores, long accustomed to depressingly quiet winters in this snowfast region, now are doing a volume of business that reminds them of days in July and August. Each weekend, some 11,000 snowmobilists fan out from . . . downstate areas for a day or two of picnicking and racing on the lakes and mountains.
The local residents of such villages as Speculator are happy to see the winter weekenders trundling along the highways with their snowmobiles cradled on trailers behind their cars. “Most winters we used not to make expenses,” said Howard Romaine, a restaurant proprietor here. “But with these snowmobile people coming in, the millennium has arrived.”
As snowmobilers talked about the economic impacts of their sport in the Adirondacks, the number of snowmobile being sold every year boomed to unprecedented levels. In the early 1970s there just over a hundred snowmobile makers. The most profitable were the big three – Bombardier / Ski Doo, Polaris, and Artic Cat – but motorcycle and outboard motor companies also branched out to take advantage of the increasing popularity in the sport.
From 1970 to 1973 more than 2 million sleds were sold but the popularity of the sport was at its peak. Never again would sled sales equal those golden years. The recession of 1973 and a declining economy throughout the 1970s helped slow outdoor sports sales at a time when other opportunities to ride – namely ATVs – were beginning to emerge.
Additionally, and perhaps most importantly, a new environmental awareness made it less desirable among many to run the trails on a noisy motor powered machine. Noise was a major factor in the first attempts to seriously regulate snowmobiles. The reason was explained by snowmobile historian Leonard Reich:
Snowmobiles were noisy for technical, economic, and social reasons. Technically, it was difficult to quiet their two-stroke engines without compromising power output. Baffled mufflers that worked well on four-stroke engines disrupted the two-stroke’s exhaust flow and robbed it of power. To be effective a muffler had to contain substantial quantities of sound-absorbing materials, which made it large, bulky, and expensive. Even if the exhaust could be quieted, the engine’s air intake created noise, and the entire drive system of clutches, gearing or chains, and track added even more. Shrouds and other enclosures helped, but they too added weight, bulk, and expense.
Even though noisy snowmobiles could have an adverse impact on riders’ hearing, many wanted loud machines. An article in Snow-Mobile Times commented, “For some snowmobilers, noise is a large part of the fun of the sport. The sound of that loud motor means power, speed, the thrill of being in control of a revved-up machine.” Snowmobile dealers knew their market. As one commented, “If it’s noisy and goes like hell, it will sell.”
By 1972, a number of state legislatures had acted to curb snowmobile noise, setting decibel limits for a full-throttle machine heard from 50 feet. When the maker of the Johnson Skee-Horse and Evinrude Skeeter committed itself to achieving 73 decibels within six years, the ISIA [International Snowmobile Industry Association, formed in 1965 by Bombardier] grudgingly went along, and several states wrote that limit into their legislation. It was not long, however, before the industry “recognized that it had spoken too quickly and had to backtrack when subsequent engineering and marketing analyses led most industry members to conclude that they could not produce a marketable machine meeting this noise standard.” What that statement meant, of course, was that the added expense and reduced “vroom” would significantly cut into sales.
In 1971 efforts to increase the miles of trails as a hedge to the rampant trespassing and misuse of cross-country ski trails began in earnest. By 1973 more than 40,000 miles of snowmobile trails had been built in North America. By the end of the 1970s the number had more than doubled. In 1980, an ad-hoc DEC survey of snowmobile trails in the Adirondacks estimated that there were about 850 miles of snowmobile trails in the region. When the DEC announced it 2006 Snowmobile Plan for the Adirondacks it noted that there were about 850 miles of snowmobile trails in Wild Forest and Primitive Areas alone and another 1,172 miles of funded snowmobile trails in the park as a whole not including perhaps more than a thousand additional miles maintained through lease agreements with private landowners by towns (particularly Webb and Inlet) and local clubs. The entire 2006 Snowmobile Report can be found here.
While the number of snowmobile trails in the Adirondacks has increased dramatically since the sled boom of the late 1960s and early 1970s, the number of sleds sold each year continues to slump.
According to Leonard Reich:
For the 1968 model year, an unpleasant statistic, called “carryover,” crept into the industry’s production and sales figures. That year, 170,000 machines were produced but only 165,000 sold to consumers. The remaining 5,000 awaited the following year in dealers’ hands. The next year carryover increased to 35,000, then shot up to 100,000 in 1971 on a sales volume of just under 500,000.
In 1971, snowmobile sales for the first time failed to increase substantially over the previous season, thus exacerbating the carryover problem. Whereas 1968’s 165,000 sales had become 1969’s 250,000 and 1970’s 460,000, sales fell short of 500,000 in 1971. In an industry accustomed to rapid growth, many producers soon faced bankruptcy, and the shakeout began. Sales remained in the 400,000-500,000 range through 1974, while carryover increased from 125,000 in 1972 to 315,000 in 1973, and to 500,000 in 1974, a colossal drag on the industry.
By 1997, sales had reached 260,000 sleds and have continued to drop ever since. With the advent of ATVs (which evolved in the 1960s and spread in the 1970s and 1980s) and the reduction of annual snow cover due to global warming, the snowmobile may be on its way to becoming a relic of the past.