Lake Placid, NY- Stewart’s Shops and the Regional Office of Sustainable Tourism (ROOST) are continuing their partnership to educate visitors about the importance of being prepared before beginning their Adirondack adventure. The campaign encourages people to visit a Stewart’s Shop to help prepare for their outing.

The “Go Before You Go” campaign comprises videos, along with audio messages and print materials. Video and audio will be seen and heard by those who visit Stewart’s Shops throughout the Adirondacks.

Campaign videos explain the importance of being prepared, encouraging people to stock up with supplies and to visit the restrooms at trailheads or other public spaces before accessing the trails. Audio recordings, played on the Stewart’s Shops outdoor speaker system, share similar messages for those filling their tanks at the gas pumps.

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