I can still remember how exciting it was for my younger sister and me when, as kids, my dad announced, “We’re going to get the Christmas tree tomorrow.” The following morning we’d put on our hats and gloves and head out to the Christmas tree lot in front of Dad’s favorite hardware store to buy that ‘perfect’ Christmas tree. (Once the tree was up however, my sister and I quickly became more focused on what we hoped would be under it.)
As I see it, the choice we have as consumers this Christmas (and throughout the year) is to either support small, family-run businesses, or help some fat-cat, one-percenter CEO buy another yacht, sports car, or vacation home.
Picking the perfect Christmas tree is high on many families’ to-do lists, right now. Maybe you’re planning to pick up your tree this weekend. If so, I want to encourage you to purchase your tree from a local tree farm, nursery, garden center, or farm stand, as opposed to a big box store.