In Parts One and Two we traced the emergence of snow vehicles from their earlier cousins, the automobile, the tractor, and motorcycle, and the development of the smaller more versatile nowmobiles popular today. That development led to some forty snowmobile manufacturers in the late 1960s and, eventually, an explosion in interest.
To help build a customer base, sled makers began traveling to winter events and showing their machines. Beginning in January of 1964, snowmobilers in Lake Placid organized one of the first annual “power sled meets.” The event was followed by Artic Cat’s first snowmobile derby in February 1964 in Eagle River, Wisconsin. The company invited all known snowmobile makers, and held dozens of races in front of a couple thousand attendees.
Snowmobile historian Leonard Reich noted:
Drag races, obstacle courses, and hill climbs provided thrills, and a “marathon” event of 22 miles demonstrated the reliability of the machines over long distances and difficult terrain. Soon, race derbies organized by towns, manufacturers, and distributors were taking place all over the winter landscape. Like its automotive precursors, the snowmobile industry used racing and other organized events to generate excitement, attract attention, and demonstrate the capability and reliability of its product. As the early automakers had said, “Race on Sunday, Sell on Monday.”
The first International Diamond Trophy Snowmobile Championship held on Mirror Lake in Lake Placid in January 1967 was one of the first major snowmobile meets at a time when, as the Essex County Republican, reported: “At least three major power sled meets are scheduled for the Adirondack Park area, and a dozen or so lesser meets, although no sanctioning unit has yet organized the sport, and there is no official record keeping or planning.” Nonetheless, the Mirror Lake meet offered $1,000 in cash prizes and included a hill climb and downhill slalom. By the 1969-1970 season major races around the country could see purses as high as $25,000.
Other area meets in 1966-1967 included the Eastern New York Races at Lake George (about 125 registered sleds and a new Schaefer Cup trophy race), and another at Boonville where the New York State Snowmobile Championship was held (more than 100 sleds and the emblematic Adirondack Cup). Lesser races were held at Malone, Tupper Lake, Speculator, Schroon Lake, Chazy Lake, and Old Forge.
For the 1966-1967 season 100,000 copies of Johnson Motors’ “Fun Guide to Snowmobiling” were distributed to various dealers around the country which included facts about the sport and sources for trail information. By the end of the 1966-67 season there were about 200,000 snowmobiles in America and even the first magazine devoted to the new sport – Sno Goer, was published by an advocate for snowmobiling on public lands named Susie Scholwin. According to industry sources, the snowmobile industry rose from $3 million in sales in 1965 to $30 million in 1967.
With the boon in snowmobilers, came a local boon in snowmobile clubs. The Central Adirondack Association was organized before the 1966-67 season. By 1973, the Essex County Association of Snowmobile Clubs (ECASCO) included nine clubs from the county’s twelve towns: the “Keeseville Trail Riders,” “Bouquet Valley Snow-Drifters” of Essex Willsboro, “Crown Point RR&R Snowmobile Club,” “Lake Placid Snowmobile Club,” “Moriah Snowmobile Club,” Schroon-North Hudson Snowmobilie Club,” the “Adirondack Snowmobile Club” of Ticonderoga, “Mt. Valley Snogoers,” the Wesport area “Bessboro Ski-ters” and the “Lewis-E’Town Snow Machine Club.” Even “North Country Squares,” a dance group, was getting into the action by organizing weekly races at the Clinton County Fairgrounds in Plattsburgh.
Snowmobile dealers were spreading throughout the region by 1970 when the Essex County Republican newspaper saw fit to publish a special snowmobiling section. In Peru, auto dealer Truman Davis sold Ski Doos based at the Stanley-Lincoln-Mercury dealership in Plattsburgh. Also in Plattsburgh, Jim Manley’s Welding and Repairs sold Skiroule; in Jarvis Falls, Jarvis Auto Parts sold Polaris; Ray’s Mobile Service in Keeseville usually sold chainsaws, but now also sold Allouette sleds; in Elizabethtown Dick Burpee’s Outdoor Power Equipment sold Artic Cat, Elizabethtown Builders sold Sno Jet and Artic Cat, and Norton Insurance Agency advertised snowmobile insurance.
Along with the spread of snowmobiles in the late 1960s there also emerged the first rumblings of those concerned that the noise, new trails, and detrimental effects to the environment were something to be concerned about. But as we’ll see in Part Four, just as it appeared that snowmobiles would conquer the Adirondack environment the bottom fell out.
Read the entire series here.