Posts Tagged ‘Forrest Mars’

Tuesday, April 14, 2009

Welcome to the Adverondacks

At milepost 105 north of exit fourteen on the New Jersey Turnpike there is a word on a billboard that caught our attention last week. Actually it isn’t even a word—more like a head-on collision of syllables—set in a familiar blue font, against a milk chocolate background. The billboard itself was practically buried in the visual chaos of overpasses, smokestacks, tank farms, power lines, and inbound commercial jets that identifies that region of the Garden State, but just conspicuous enough for a carload of homing Adirondackers.

The word on the billboard, “SNACKORONDACKS” (full context “Go Camping in the SNACKORONDACKS”) is a recent installment of an advertising campaign for Snickers candy bars. The gist of the campaign is to fuse/graft/smash together unrelated words or phrases into something suitable for a linguistic freak show. The result: grotesque, fascinating, and as thoroughly targeted as musk bait in a wire snare. Use of the name Adirondack for a national advertising campaign (a blog comment from someone in the Pacific Northwest suggested it would be easier for her to go camping in the “SNACKCADES”) seems somewhat haphazard until you consider that Candy Baron Forrest Mars, Jr., son of the man credited with introducing malt nougat to the candy bar, keeps a family place near Ticonderoga. » Continue Reading.


Thursday, March 12, 2009

Forbes, Madoff Lists and the Adirondacks

It was a tough year for the world’s billionaires, Forbes reported today. Hundreds of the world’s wealthiest are merely millionaires now, including Sandy Weill, former CEO of Citigroup and seasonal resident of Upper Saranac Lake. “His Citigroup shares have lost nearly all their value,” Forbes says, estimating that Citi shares have fallen 95 percent in the last 12 months. The financial services conglomerate that Weill built is now the recipient of a $45 billion federal bailout.

Weill is prominent in New York City philanthropic circles, but he maintains a low profile in the Adirondacks. Up here his wife, Joan, is much better known, especially for her generosity to Paul Smith’s College, where she serves as chairman of its board of trustees and spearheaded construction of a library (photo above) and student center that bear her name.

A Lake George summer resident, however, is still in good standing on the billionaire list. Forrest Mars Jr., co-owner of the privately held Mars candy company (which also includes Wrigley, Pedigree pet food and other brands), is the 43rd wealthiest person in the world with a net worth of $9 billion and growing, Forbes says. Mars and his wife Deborah Clarke Mars have a camp on the lake’s northeast shore, not far from Deborah’s hometown of Ticonderoga.

The Marses have been locally philanthropic, most notably to Fort Ticonderoga, but they withdrew support for the historic landmark last year after disagreements with its administration.

Meanwhile, Bernard L. Madoff pleaded guilty this morning to defrauding investors of about $65 billion dollars in a Ponzi scheme. The story seems unrelated, but it also has Adirondack connections, particularly for charitable giving. One of the victims on the Madoff list is the New York City–based Prospect Hill Foundation, a longtime supporter of many Adirondack environmental nonprofits. It’s still unclear what the repercussions will be for the foundation and its grant recipients. Also on the Madoff list is Anne Childs who — with her husband the Freedom Tower architect David Childs — owns a hilltop house in Keene.

If you know of other Adirondack connections on the Forbes or Madoff lists, please let us know.



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