Adirondack Brewery, the micro-brewery based in Lake George, will be honoring the Adirondacks by featuring local outdoor enthusiasts on their new 12-pack case graphics. Dubbed “Adirondack Challengers,” the new Fall and Winter Mix collections feature sports enthusiasts dedicated to challenging the forces of nature in the Adirondacks.
“The Brewery has always wrapped its image with tales and stories about Adirondack history,” Creative Director Linda Wohlers said in a statement ot the press. “Now, we are fast-forwarding into the present to celebrate actual people who have a passion for getting out into the mountains and on the rivers to challenge mother-nature. Not for glory, but because it’s there and they are going to do it.” » Continue Reading.