We’re back! Winter found us sequestered at Pammy’s Pub finalizing (and editing, editing, editing) bar reviews for Happy Hour in the High Peaks: An Adirondack Bar Guide. Add to that the preparation, primping, and posing of 46 cocktails for their close-ups, and it’s easy to see why we’ve been absent. Spring coaxed our creativity with a marketing plan and promotion schedule. Summer put us on the road throughout the Adirondacks, selling and signing wherever we were welcome.
With all that attention to detail and embellishment, the realization hit. The current trend toward drink artistry, rather than guzzling gluttony, has led to a focus on flavor and presentation. Complicated preparations, the use of local and home grown ingredients, and the almost daily arrival of spirited new flavors populating liquor store and beer aisle shelves have prompted an emphasis on savor over swill. Drinking is popular again. » Continue Reading.
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