Posts Tagged ‘Local Media’

Monday, November 12, 2012

Lawrence Gooley: Lessons from Chronicle Book Fair

The Chronicle Book Fair was held last Sunday at the Queensbury Hotel in downtown Glens Falls. Kudos to the Chronicle for once again hosting one of the region’s premier book events. It was educational, entertaining, and even lucrative for some.

Most important, it offered support to new authors who are seeking exposure and opinions on their work. This marked the event’s seventeenth year, but as indicated in an informational email from the folks at the Chronicle, it almost didn’t happen. Thankfully, this was because they are overwhelmed with work, and not because e-books have taken over the world.

Printed books, in fact, are faring quite well despite dire predictions across the Internet. After reading the latest statistics, a number of online writers have been quick to pronounce the death of printed books (what some are now referring to as “p-books”). Yes, e-book sales are said to have eclipsed hard-cover sales for the first time, but it’s also important that printed books still encompass about 65 percent of the book market. That’s critical information for local writers. » Continue Reading.


Thursday, October 25, 2012

Fringe? Third Party Media Coverage

Greetings, readers.  My regular Dispatch will air as usual on Saturday, but I have been moved to write a guest column by a matter I consider to be of great importance.

I have been following the debate on the Adirondack Almanack, NCPR’s web site and various commenters on both sites over the question of whether political reporters do their job these days and specifically whether the media should cover the Green Party and their presidential candidate Jill Stein.

Pardon me for saying so, but this debate exhibits two characteristics that all too often define our contemporary political discourse.  One is an appalling lack of understanding of the American political system.  The other is the dull, lowbrow, American celebration of winners and size:  “Bigger is better…” …”Winning is the only thing…”, etc.  Heaven help us. » Continue Reading.


Monday, October 1, 2012

Commentary: Disgraceful Reporting on Invaded Privacy

Thousands of untraceable searches, some of them into the personal information of family members and people with whom they had personal relationships, were made by employees of the Department of Motor Vehicles office in Plattsburgh. The NYS Inspector General’s Office a few days ago released the full report on the violations occurring at that office, and an article in last Friday’s Press-Republican (Plattsburgh) has left me livid.

I both enjoy and work hard at researching stories. Like most writers, I hate making mistakes, but when I make them, they are honest mistakes. I don’t attempt to distort or embellish―my preference is for interesting or unusual stories that stand on their own merit. It’s embarrassing and downright mortifying to publish an error, but it happens to most of us at some point. But we don’t blame anyone for honest mistakes. » Continue Reading.


Wednesday, September 19, 2012

WPBS Documentary on Local Weather Disasters

With the premiere of the latest PBS series by filmmaker Ken Burns entitled The Dust bowl on November 18-19, WPBS is working on a documentary chronicling Northern New York and Eastern Ontario’s local weather disasters.

The documentary’s producers are reaching out to local communities to gather first-hand accounts from individuals and families who experienced these major events in local history.  WPBS is asking for folks to share any pictures, videos, or testimonies of the experience of the community in any of the following disasters: The Blizzard of ‘77, the Microburst of ‘95 and the Ice Storm of ‘98. » Continue Reading.


Monday, August 27, 2012

Joel Aldrich Matteson: We Report, You Decide

If one were researching the careers of highly accomplished New York natives, you might encounter the glowing, capsulized review of Joel Aldrich Matteson’s life as offered on a website titled, “National Governors Association: The Collective Voice of the Nation’s Governors.” Matteson was born in Watertown, New York, in 1803. As the website notes, he “taught school in New York, and built railroads in the South.”

Moving to Illinois, he “established a career as a heavy contractor on the Illinois and Michigan Canal [the canal connection will be key to this story], and opened a successful woolen mill.”

After attaining financial success through business endeavors and the sale of land to the state, Matteson became an Illinois state senator in 1842. After a decade in the senate, he took office as governor in 1853. » Continue Reading.


Monday, August 13, 2012

Adirondack Media History: The Old Bait and Switch

When modern media is used to brand a product, it routinely addresses the subject matter directly, trying to draw attention immediately to the product. The advertisements found in old newspapers sometimes achieved the same goal in quite different fashion, using unusual or outrageous lines in large print to trick the reader. The blaring lead demands attention, and is followed quickly with odd or unexpected segues to information on a product. » Continue Reading.


Monday, August 6, 2012

George Cheney: Recording Pioneer, Crown Point Native

What you see here is one of the most recognizable trademarks ever, a logo that has been used by many companies around the world. The dog in the image is not fictional. His name was Nipper, and a few years after his death, Nipper’s owner sold a modified painting of his dog to a recording company. The rest is history, and part of that history includes a heretofore unknown North Country native.

From humble beginnings, he became famous for his wide-ranging knowledge of recording and his ability to invent. Perhaps most important of all, he traveled the world and was the first person to record the music of a number of countries, saving it for posterity. » Continue Reading.


Wednesday, July 25, 2012

Historic North Creek Newspapers Go Online

A “Notice!” was placed in the June 22, 1949 issue of the North Creek News by the Water District Superintendent Kenneth Davis and Supervisor Charles Kenwell informing local residence about the drought situation facing them over 60 years ago. » Continue Reading.


Friday, July 20, 2012

PROTECT Responds to Tupper Resort Lawsuit Critics

What follows is an essay sent to the media today by Protect the Adirondacks! regarding recent criticism over a lawsuit filed by the group and the Sierra Club against the Adirondack Park Agency over its approval of the 700-unit Adirondack Club & Resort project in Tupper Lake.  

For several months boosters of the Adirondack Club & Resort (ACR) project have criticized and even ridiculed the lawsuit brought by Protect the Adirondacks! and others to challenge the Adirondack Park Agency’s (APA) approval of the largest subdivision/development ever authorized in the Adirondack Park. They have criticized the lawsuit as frivolous in numerous public statements, lobbied the Cuomo Administration against the lawsuit, and even held a press conference in Albany with Senator Betty Little. The news media have provided ample coverage of these activities, while giving relatively little information about the substantive issues raised in the litigation (somewhat understandable, given the lengthy and complicated documents now before the court). » Continue Reading.


Saturday, May 5, 2012

Lost Brook Dispatches:
Blogging, Comments and The Almanack

This morning I am going to be taking a little detour from my usual subject matter, that being Lost Brook Tract and the Adirondack wilderness.  This detour was prompted by the reaction to last week’s Dispatch about trailblazing.

The comments on that Dispatch included a couple of entries that a good friend of the Almanack described to me in a private email as “vitriolic.” A number of other regular Dispatch readers also weighed in with concerns about the comments and their author. » Continue Reading.


Wednesday, April 25, 2012

Mike Lynch Film to Debut in Lake Placid

The Northern Forest Canoe Trail’s film festival in Lake Placid on Friday night will feature footage from all over the world, from Russia to Hawaii, from the Grand Canyon to the North Atlantic. But for many Adirondackers, the highlight will be a movie made by Saranac Lake resident Mike Lynch.

Lynch, an outdoors writer for the Adirondack Daily Enterprise, canoed the 740-mile Northern Forest Canoe Trail last summer—from Old Forge to Fort Kent, Maine—and has created a 37-minute film about his adventure titled Through Paddle. Click here to read my earlier interview with Lynch on Adirondack Almanack. » Continue Reading.


Monday, April 23, 2012

The Beat Goes On and On:New Assignments for Post-Star Reporters

For the first time since sustaining deep staffing cutbacks late last month, the Post-Star has reassigned reporting beats to fill the gaps in its lineup. In the process, the troubled newspaper has officially abandoned Saratoga Springs as an anchorage for its southern reporting.

According to the staff contact page at PostStar.com, the new assignments are as follows:

• Primary responsibility for reporting news for Washington County—the beat covered by recently laid-off reporters Jamie Munks, David Taube, and (in part) Tom Dimopoulos—now falls to Jon Alexander, who will continue to cover Northern Warren County as well as the rest of the Adirondacks. It is an utterly insane beat divided in the north by the length of Lake George—by far the largest coverage map of any of the remaining Post-Star reporters.

• Dave Canfield, who shared the Saratoga Springs bureau with Dimopoulos, will now be principle principal correspondent for the Saratoga County Hudson River communities of Moreau, South Glens Falls, Fort Edward and Hudson Falls

• Business reporter Blake Jones will now add the Village and Town of Lake George to her portfolio.

• Crime and Public Safety reporter Don Lehman will also take on Warren County government in the shift.

• Both Omar Aquije and Maury Thompson will keep their beats covering Education issues and Glens Falls /Queensbury respectively.

The move away from on-the-spot Saratoga Springs coverage marks a significant departure for the Post-Star. With great fanfare the newspaper opened a collaborative bureau in the spa city with television station WNYT-News Channel 13 in March 2004. As reported by then Post-Star business reporter Dan Higgins, Saratoga Springs was a key battlefield in the regional circulation wars before the recession: the Post-Star the Daily Gazette of Schenectady, and the Times Union all staffed bureaus there in hopes of finding new readers among the booming population. The Gazette Saratoga Springs office has since closed (though they still have a bureau in nearby Ballston Spa) and the Times Union shuttered its bureau in March of last year.

In other personnel shifts at the Post-Star, Donna Smith has joined the advertising department replacing Matthew Gonroff, and Christine Scrivner has joined the paper in the newly created position of Circulation Sales Manager. The new position might prove to be a hot seat as the region’s newspapers brace for the semi-annual Audit Bureau circulations reports due out next week.


Thursday, April 19, 2012

Adirondack Tourism: Social Media Creativity

April in the Adirondacks is…..well…quiet. As far as tourism activity, it traditionally represents the transition month between winter/ski season and the beginning of summer travel. It’s also a time when many north country folk head south for vacation, coinciding with school breaks. Lake Placid welcomes its share of conference attendees in April, but by May the whole region sees more visitors arriving to hike, bike, paddle and fish.

To me, it’s also a good time to ramp up for the busy season; develop content, fine-tune promotional schedules, and to conduct some online social media experiments.

Did you hear about the Adirondack park-wide floodlights installation that was proposed?

Essentially, I began April by distributing a press release on lakeplacid.com via social networking mechanisms. The release announced that “a proposal to install floodlights throughout New York’s Adirondacks aims to extend the Park’s open hours, and improve visibility at night.”

Simulcast at 8:00 a.m. on both Twitter and Facebook, the reviews started coming in right away. Depending on the topic, a typical Facebook post for Lake Placid will garner 2-5 comments on average. On this one, we had over 20 comments before noon on a Sunday, with sentiments that varied from chuckles to outrage that we should “keep the Adirondacks wild”. I even received an email from a friend in Saratoga offering to do whatever necessary to help me “stop this criminal outrage”.

By 2:00 p.m. most had come to the realization that it was an April Fool’s joke.

Why did we do this? Well, for one thing, April Fool’s Day is my favorite holiday. But, truly, this type of activity is just one more way to maintain top of mind awareness. The communications landscape has dramatically changed since the days when we sent out press releases to traditional media and hoped they’d print it. The countless channels of outreach available now offer unlimited potential to increase our target market reach.

That potential DOES exist, however, one can distribute a message via social media, SEO release, blog feature AND video and still be completely ignored. In order for a message to stand out in a very noisy marketplace, it must be inspired and creative.

We’ve all heard about videos that have gone “viral”. How does it happen? 60 hours of video is uploaded every minute to YouTube, the video search engine. Only a tiny fraction of those videos will go “viral” – or achieve millions of views. It’s every brand manager’s dream to obtain positive viral status and become an overnight success.

According to Kevin Allocca, the trends manager at YouTube, those videos that go viral meet three criteria: 1. they are unexpected, 2. they are further ignited (shared) by a “tastemaker”, or an influencer worthy of imitation, (such as popular late night TV hosts), and 3. they are subject to community participation: the video inspires creativity, and we become part of the phenomenon by sharing and sometimes imitating its content.

What’s that have to do with my press release? Advertisers have known for ages that incorporating humor is an effective way to connect with target markets via emotional appeal, and/or humanizing a brand.

By creating an April Fool’s message about a faux proposal that would negatively affect our product, and sending it to our existing ambassadors via social media, we elicited an emotional response. The release underscored the fact that the Adirondacks are a protected wilderness without light pollution; a product differentiator. We confirmed that our Facebook fans and Twitter followers are fiercely protective of their favorite destination. In fact, it can be surmised from comments both online and anecdotally in person that there were many who were immediately ready to join the made-up Park in the Dark Coalition that had formed to fight the proposal as referenced in the release.

The anecdotal references are good, but the response to this project was also tracked with Google analytics, Facebook and Twitter click statistics. I didn’t reach anywhere near a million viewers, but this one-time post on just two major social networks did garner about 2,000 unique visits to lakeplacid.com directly from those social networks on both mobile and web platforms. We know that visitors spent an average of 2:24 minutes on the page, (presumably to get to the end of the release where they learned it was a prank). We also know that the bounce rate was high: nearly 80% of the visitors then left the site without visiting any other pages. (This is why I won’t be using this faux story tactic as an exclusive destination marketing strategy.)

The biggest benefits of this type of communication is the resulting top of mind awareness that it helps to maintain. It facilitated engagement with our ambassadors, and increased the potential exposure of the Adirondack destination’s name via the sharing nature of social media.

In addition, it did gain media attention, as the release was also picked up by an about.com writer who listed the prank as one of the “Best Fake USA Travel news from April Fools Day 2012”.

The trick is to integrate this type of humor into our communications year-round. And humor isn’t easy to convey successfully. The challenge is to incorporate this witty style of promotion while maintaining the professional integrity of your brand, product and organization.

I try to incorporate creative descriptions and phrases into social messaging, and it is a required industry skill to craft a standout headline for a press release. It all goes back to creativity: and the overall objective is to evoke an emotional response.

I wonder how many will cry over next spring’s Mud Season Wrestling Festival.

Kimberly Rielly is the director of communications at the Lake Placid CVB/Regional Office of Sustainable Tourism


Monday, April 9, 2012

Mark Wilson: The Post-Star’s Public Shaming Policy

New York State keeps detailed motor vehicle accident statistics, compiling them year-to-year and county-by-county. Those data as well as the aggregate state figures compiled since 2001 are available online at safeNY.gov. The standards for data collecting and reporting have remained consistent since 2003, the year New York lowered the blood alcohol content standard for drunk driving, and the year the Glens Falls Post-Star initiated its policy on publishing names of teenagers busted for drinking.

Data in the following comparison are derived from police-reported accidents—collisions resulting in fatalities, personal injury or property damage. These records are more uniform within each region and over time than DWI ticketing, for example (another standard measure), which varies regionally and seasonally, skewed by periodic local crack-downs, check points, etc.

To get a sense of how the Glens Falls region’s statistics for underage drivers involved in alcohol-related accidents stacked up against the average statistics across New York, we set the number of alcohol-related-accident drivers aged twenty and younger both regionally and statewide against the number of alcohol-related-accident drivers from all age groups and compared the resulting percentages. A consistent drop in the regional percentage against the statewide percentage would suggest that the campaign was influencing underage drinking trends favorably.

The Results
While eight years of data form no solid basis for statistical analysis, the regional numbers—despite countervailing swings in the middle years of the range—seem to track overall with the statewide norms (even to the point of convergence with state figures in 2009 and 2010, the most recent years evaluated). While this may not be enough of a statistical sample to determine failure of the Post-Star’s policy and overall campaign, there is nothing here to encourage their advocates, either.

Not surprisingly Post-Star editors have not brought statistical analysis to bear on their policy of shaming teenage drinkers. Nor have they cited the statistics in their periodic recommitment to the campaign. If anything they seem to be spurred onward by their own often overheated editorial rhetoric on the subject: “Underage drinking is dangerous and if you don’t believe me, I will show you the headstones.”

Ken Tingley publicly declared his own immeasurable standard for continuing the crusade:

“If there is one young person who learns the lesson, if there is one young person who gets grounded for life for embarrassing their parents, if there is one young person who pauses to consider whether to accept a beer at the next party because they don’t want to see their name in the newspaper, then it is worth it.”

There is little doubt, given the power and range of the Post-Star’s editorial voice, that the shaming policy and Mr. Tingley’s angry bluster have successfully reached any number of kids (and/or their parents). On the same token, given the contrary nature of so many adolescents, can anyone doubt that as many kids may have reacted (sadly) predictably to Mr. Tingley’s bullying and ignored the grim statistics, or worse, headed defiantly in the opposite direction?

The lack of movement of the underage drunk driving numbers against the backdrop of statewide figures suggests, at the very least, that some neutralizing backlash may be at work here.

The Broader Picture
One of the more troubling aspects of the Post-Star policy is its selective and asymmetric targeting of underage drinkers for the sake of reducing the deaths of young people in motor vehicle accidents.

In 2010 alcohol was the primary cause of 30.5% of all motor vehicle fatalities throughout all upstate counties across all age groups. Speed, by comparison, was the primary cause of 29.2%. The statistics in the three counties served by the Post-Star were quite different: In Saratoga, Warren and Washington counties alcohol was responsible for 20.6% of motor vehicle fatalities, claiming seven lives, while speeding was responsible for 35.3% of motor vehicle fatalities claiming twelve lives. Moreover, in 2010 speed caused 439 injuries across the three counties (31.9%), while alcohol caused only 174 (11.3%).

When you add to that the fact that teenagers are far less likely to drive drunk (accounting for 9.3% of all drivers in alcohol-related accidents statewide) and far more likely to speed (accounting for 22% of all speeding-caused accidents statewide), the math becomes clear: speeding—and not drinking—is by far the deadliest behavior by drivers young and old on our roadways. It comes as no surprise that the Post-Star is devoting none of its diminishing resources to publishing the names of speeders in an effort to embarrass them and their families in a misguided effort—no matter how well-intentioned—to alter their behavior.

Two final thoughts on this subject
This challenge to (and argument against) the Post-Star’s policy of publishing names of teenagers fined for drinking should not be interpreted in any way as condoning the behavior. While it may be a rite of passage—as even Ken Tingley concedes—it remains reckless as it ever was. When combined with driving it has abundant potential to be life-destroying. The sole concern of this post is that the approach undertaken nine years ago by the editor of the Post-Star to combat the issue may simply have made matters worse.

The Post-Star is in many respects a fine newspaper. It is, to be sure, a troubled newspaper belonging to a troubled corporation in a troubled industry in a weak economy. The last thing the editors and publisher of the paper should be doing at this stage is alienating its future readers and subscribers in a way that from any angle looks like a double standard. The Post-Star needs to descend from the bully pulpit and get back to its number one responsibility to the community: reporting news.

Read Part 1: The Post-Star’s War on Underage Drinking


Monday, April 9, 2012

Mark Wilson: The Post-Star’s War on Underage Drinking

Ken Tingley is back in his bully pulpit. Two Sundays ago in his weekly column, the Editor of the Post-Star defended his newspaper’s policy of publishing the names of teenagers ticketed for violating underage drinking laws. In blunt and patronizing language, the crusading editor took on a recent South Glens Falls High graduate who had dared to leave a comment on the Post-Star‘s Facebook page objecting to the policy:

Mr. Mumblo was probably playing video games and reading comics when we reported the death of 17-year-old Jason Daniels in Warrensburg on May 18, 2003, and four months later, the death of 19-year-old Adam Baker, also in Warrensburg.

The policy was best described in a harsh editorial that ran on June 12, 2011, nearly eight years into the campaign:

Underage drinkers get their names in the paper. We publish the names of all kids arrested for consuming alcohol. We hope the embarrassment factor helps serve as a deterrent to parents and their kids. Not only does the kid’s name go in the paper, it goes on our website. And the Internet is permanent. So whatever they get caught doing today will follow them the rest of their lives.

From this it is hard to tell if the editorial board is angrier at the kids or their parents. The editorial proceeds to insult the children it hopes to protect:

Kids fib… Kids are lightweights… Kids are reckless… Kids are terrible drivers.

The final line of the editorial—A dead child is gone forever—reveals that the true target of the editorial (and the policy for that matter) is the parents; the humiliation of the children is merely a baseball bat to the gut to get their parents to pay closer attention.

Some History
On June 15, 2003, as New York State prepared to drop the DWI blood alcohol content standard from .1 to .08 percent, and after a succession of fatal underage drunk driving accidents in the region surrounding Glens Falls, Ken Tingley wrote a column outlining the Post-Star‘s policy on reporting crimes:

Here is what are (sic) policies are now:

• We don’t use the name of the child under age 16 charged with any offense – even if it is a felony – but we include the age, sex and town of residence. One exception: We will publish the name of any minor who is being prosecuted as an adult.

• We don’t use the name of the child age 16, 17 and 18 if they are only charged with misdemeanors or violations, but we include their age, sex and town of residence.

• We do use the name of minors age 16, 17 and 18 if they are charged with felonies.

• We do use the name of anyone 19 or older charged with any offense if the crime is deemed newsworthy because of unusual or interesting circumstances.

• We’ve also left it up to the discretion of the editor to print the name of a minor if major crimes or unusual circumstances are involved.

The column concluded with hints of transition:

With the recent debate over underage drinking in our communities, we debated recently whether it might do some good to start listing the names of teens arrested for underage drinking. We currently do not print those names unless there is a felony charge.One of our editors suggested that we should print the name of all teens arrested, that the embarrassment of arrest might be an appropriate deterrent for a young person, that it might even bring a weightier meaning to some parents who don’t seem to take the issue that seriously.It is something we will probably be looking at in the future.

The future arrived less than five weeks later when the Post-Star published the names and ages of six minors from Corinth who were charged with “the noncriminal violation of possession of alcohol by someone under 21.” The policy has remained in effect ever since.

According to data compiled by New York State, in 2003 the number of underage drivers involved in alcohol-related accidents in Saratoga, Warren and Washington Counties stood at 19. The number rose to 25 the following year and dropped to 17 in 2004. In both 2005 and 2006 the number of underage drunk drivers involved in accidents shot up to 42 and has been declining steadily toward the 2004 level since. 2010 is the latest year for which the state has compiled statistics.

In June 2008 after another cluster of alcohol-related traffic fatalities involving minors, the Post-Star ran an exasperated editorial under the headline “Message is not getting through.” It began:

We give up.

No one seems to be listening anyway.

Sanctimonious and preachy? Out of touch with reality? OK, we concede. You’re right. Underage drinking is a rite of passage. A tradition. We all did it as kids. There’s nothing that can be done to stop it. Kids are gonna do what kids are gonna do.So have it your way.

Naturally, the editorial does not give up and charges once more unto the breach to deliver the message. It ends with a poignant appeal to the reader not to let the newspaper abandon the crusade.

By this point, nearly five years along, the policy of outing teenagers charged with non-criminal alcohol violations —despite the absence of any evidence that it was doing any good— was so conflated with the broader cause of stopping underage DWI as to be inseparable. For all practical purposes, under guard of the sharp hyperbole of the Post-Star’s editorial position, unquestionable.

Next, Part 2: Questioning the Unquestionable



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