By Heart Network staff
Here in the North Country, our communities exist in vast, rural areas, where access to life’s basic necessities is limited. Healthy, nutritious food can be hard to come by for those who live in less populated towns and villages, and it often takes creative solutions to overcome these obstacles.
The Joint Council for Economic Opportunity’s Mobile Market provides access to seasonal produce, baked goods and a salad bar; the market made its debut in 2018 in a partnership with JCEO and the Heart Network, with funding from the New York State Department of Health’s Creating Healthy Schools & Communities grant. One bus started with 12 stops and has since expanded, adding more communities and offerings. The Mobile Market accepts Supplemental Nutrition Assistance Program (SNAP) benefits with the additional bonus of the Double Up Food Bucks Program (DUFB), which doubles the amount of produce SNAP recipients can purchase; customers can also use Office for the Aging farmers market vouchers.